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Alyssa Atkins

About: I am the Director of Marketing and early employee at CareGuide. I take a data-driven approach to discovering, automating, and scaling profitable marketing channels. My strengths lay in hiring, scaling marketing channels, and analytics. I have basic proficiency in HTML, CSS, and SQL. At CareGuide we run vertically focused marketplaces for everyday care services, such as,,, and 20 or so others. We also provide a care-focused payments service called HeartPayroll, which helps more households & nannies with payments & taxes than any other company in Canada. We have raised a total of $5.5M in seed financing from the most robust investor group in Canadian history. Before CareGuide I was an early marketing leader at Top Hat. Top Hat has raised nearly $41.9M from funds such as Union Square Ventures, iNovia, and Georgian Partners. Here I developed and scaled both the content and email strategies, delivering thousands of qualified leads to our sales team. Previously I participated in The Next 36, where I was awarded the James Eaton Entrepreneur Award. The Next 36 aims to help launch the careers of 36 of Canada’s most promising and entrepreneurial undergraduates. Specialties: Growth Marketing, Online Marketing, Strategy, Branding, Hiring, Automation, Presentations, Pitching, Conversion Optimization, Marketing Implementation, Analytics Email:
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