I am the Director of Marketing and early employee at CareGuide. I take a data-driven approach to discovering, automating, and scaling profitable marketing channels. My strengths lay in hiring, scaling marketing channels, and analytics. I have basic proficiency in HTML, CSS, and SQL.
At CareGuide we run vertically focused marketplaces for everyday care services, such as CanadianNanny.ca, Housekeeper.com, Sitter.com, and 20 or so others. We also provide a care-focused payments service called HeartPayroll, which helps more households & nannies with payments & taxes than any other company in Canada. We have raised a total of $5.5M in seed financing from the most robust investor group in Canadian history.
Before CareGuide I was an early marketing leader at Top Hat. Top Hat has raised nearly $41.9M from funds such as Union Square Ventures, iNovia, and Georgian Partners. Here I developed and scaled both the content and email strategies, delivering thousands of qualified leads to our sales team.
Previously I participated in The Next 36, where I was awarded the James Eaton Entrepreneur Award. The Next 36 aims to help launch the careers of 36 of Canada’s most promising and entrepreneurial undergraduates.
Specialties: Growth Marketing, Online Marketing, Strategy, Branding, Hiring, Automation, Presentations, Pitching, Conversion Optimization, Marketing Implementation, Analytics