Define and execute the overall Digital Strategy towards the ultimate goal of increasing the visibility, traffic and acquisition for Webware across the globe
Ensure implementation of on-page including (but not limited to) competitive analysis, keyword research and planning and off-page SEO practices including (but not limited to) directory submissions, citation listings and leveraging social media platforms.
An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings and reviews, RSS etc.
An ability to manage several social media profiles
Exceptional communication skills, fluent in English with proper grammar and spelling
Expertise search engines for research
Attention to detail
Keep track of SEO, search engine, social media and internet marketing industry trends and development and train the team on a periodic basis