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Marketing Manager, Americas At Twitter

Location: San Francisco, California

Job Description

Marketing Manager, Americas Self-serve advertising

San Francisco

Marketing Manager, Americas SSA


Who We Are:

The Self-Serve Advertising (SSA) team is responsible for acquiring and growing Twitter's self-serve advertisers globally. The team utilizes a data-driven approach to design and execute marketing and revenue programs that generate significant business growth.


As a Marketing Manager for the Americas region, you will be responsible for developing and executing marketing initiatives to support growth within the region. You will work closely with cross-functional teams, both globally and regionally, across Marketing, Customer Success, Growth Operations, Data Science and Engineering to successfully transform creative ideas into measurable success.


What You’ll Do:

  • Actively help increase the growth rates and overall contribution of the Americas region to the SSA advertising revenue by partnering with Customer Success/sales teams.
  • Build integrated marketing programs to support Outbound Sales and Customer Success efforts
  • Fully understand local market dynamics in the Americas region and develop a perspective on growing current market share, with a focus on Agencies
  • Develop marketing strategies that are unique to the Americas market, aligned to the Global marketing strategy and in service of growing our target segment and driving sales
  • Be a localization champion in ensuring content, languages and styles align to different target markets.
  • Seek out and develop regional marketing partnerships that drive scale.
  • Strong cross-functional skills and diverse stakeholder interaction to support business and deliver marketing strategy.
  • Define KPIs, automate, scale and measure marketing initiatives to show continuous impact.

Who You Are:

  • BA/BS degree with a business focus (preferably in marketing)
  • 3-5 years of relevant business and industry experience in B2B marketing programs.
  • Experience and knowledge of the Americas region, the SMB & agency landscape.
  • Demonstrated ability to create and execute marketing campaigns and programs that have a measurable impact on a global business, including email campaigns, webinars, events and content marketing.
  • Deep industry knowledge of online advertising, the digital marketplace and digital marketing channels.
  • A passion for Twitter and our mission.
  • Strong project management skills with an ability to work with multiple groups and on tight deadlines.
  • Strong copywriter with a knack for creating content that strikes a good balance between direct performance and brand awareness.
  • Excellent communication and presentation skills.
  • Self-starter, not afraid to be scrappy and roll up your sleeves.

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.