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Senior Manager - Integrated Marketing At Twitch

Location: San Francisco, California

Job Description

As a Senior Manager on the Twitch Campaigns team, you’ll play a critical role in the greater Twitch Go-to-Market (GTM) process as a lead for Twitch marketing campaigns. This role will focus primarily on creator marketing campaigns that promote new content on Twitch, but will touch other cross-functional campaigns such as internal game launches, externally developed games that utilize Twitch, creator marketing programs, and event communications platforms. You will work cross-functionally with team members from Content, Brand Strategy, Partnerships, Business Development, Amazon Game Studios, Twitch Prime, Creative, Data Science/Business Intelligence, and Growth to build and execute campaigns. Success in this role means being able to drive end-to-end strategy and execution across many stakeholders in a fast-paced environment. This will also require understanding the needs of creators and viewers, innovative, effective campaign design, and an understanding of measurable brand and communications metric improvements.

Responsibilities

  • Drive best in class marketing campaigns for large, cross-functional programs
  • Lead large matrix/project based teams and ensure tactics ladder up to broader strategic goals
  • Create strategic go-to-market docs for broad and diverse campaigns from internal and external groups
  • Manage all assets for both large and small campaigns
  • Create an integrated marketing road map for Content launches, covering releases, launches and continued engagement
  • Understand and integrate consumer insights into GTM efforts to drive a more focused result[KJ4]
  • Partner with Product Managers, Cross Functional Marketing teams, and Business Intelligence to plan and execute full funnel marketing campaigns
  • Communicate the value proposition of new campaigns to all go-to-market teams and ensure that effective campaigns are created, executed and measured
  • Track, report, and optimize key campaign metrics and marketing channel attribution related to business impact, utilization, throughput, effort, quality and risk
  • Demonstrate a strong understanding of the broader Twitch ecosystem and competitive landscape to develop strategic audience segmentation and positioning

Requirements

  • Capable of defining strategy for content marketing campaigns
  • Successful track record of creating best in class marketing campaigns against diverse audience segments
  • Must be exceptionally detailed and able to work with large project based teams
  • Ability to creatively ideate campaigns that will drive key, measureable results
  • Ability to see problems and drive a market-based, communications solutions
  • Ability to synthesize campaign performance into digestible and action-oriented status updates for cross functional marketing, development and executive leadership teams
  • Must be uber-collaborative, and able to work with a variety of internal and external teams in service of a goal
  • Ability to demonstrate comfort with ambiguity, adapt quickly to changing goals & objectives and be effective in new situations in a fast paced and highly dynamic environment
  • Exceptional communicator and influencer, cross-functional leader
  • Passion and vision for supporting streamers and the Twitch community

Bonus Points

  • Twitch user and/or gamer

Perks

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages
#LI-PB1

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.