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DIGITAL DESIGNER - CREATIVE SERVICES At Tory Burch

Location: New York, New York

Job Description

About Us

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.

Overview

The Digital Designer will assist in creating a high quality, on-brand shopping experience for the Tory Burch customer, with a focus on shoes and additional product categories. In this role you will develop and scale new online experiences for our key marketing messages. You will help us continue to enhance our mobile shopping experience. This position is also key to maintaining a consistent design aesthetic between our domestic and international websites, emails and online marketing.

The design must inspire and inform the customer as well as the internal team. It will also communicate the inspiration behind the brand, seasonal collections and trends. In this role you will help us elegantly marry content and commerce.

Responsibilities

Seasonal Site Refreshes
  • Maintain seasonal refreshes of our websites, adhering to existing design templates and brand guidelines
  • Assist in the creation of content for seasonal shops based on trends, themes and occasions
  • Adapt seasonal creative for tablet and mobile devices
  • Create versions of online marketing, adhering to existing guidelines
Email & Digital Marketing
  • Design email marketing campaigns using existing templates and help explore new templates throughout the season
  • Ensure consistent creative through the line across digital channels
  • Collaborate with copy team and art directors to concept seasonal messages
  • Research current trends and creative in digital marketing, with emphasis on mobile
Communication/Collaboration
  • Serve as a contact person with marketing/merchandising teams for each site refresh
  • Test the website before and after site refreshes, ensure key initiatives and buys are executed and well represented online
  • Align with the retail visual team to ensure consistent storytelling and merchandising
  • Partner with the social/editorial team to ensure alignment on key messages
Special Projects
  • Design site enhancements that put the customer first (account, reviews, customer care)
  • Oversee internal communication requests