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Sr. Manager - Digital Marketing At Thodeti

Location: Visakhapatnam, Andhra Pradesh

Job Description

Our client a well known university is looking for a Sr. Manager - Digital Marketing and reporting to the Dy. Director - Digital Marketing. The Digital Marketing role requires a person with strong communication, stake holder management, presentations. He should be SPOC for each campus for all Digital activates good knowledge of Higher education/ service industry. Mandatory Skills � Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. With experience of single handedly driving multi-channel lead generation campaigns. � Well-versed in performance marketing, conversion, and online customer acquisition � Strong Analytical ability to drive Digital intelligence and data driven thinking. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) � Knowledge of marketing automation tools. � Excellent knowledge of social media and website metrics. Should be able to drive content marketing both organically and paid � Strong experience of website analytics tools � Demonstrable experience with web personalization tools and campaigns � Collaborate with agencies and other vendor partners � Plan, execute, and measure web focused A/B and conversion tests � Collaborate with internal teams to create landing pages and optimize user experience � Well versed with creating customer experience journey and value maps � Prior experience in creating website traffic plan and goal driven traffic campaigns � Experience in B2B digital marketing and advertising Preference Certifications in Google Ad words & Analytics Industry domain knowledge in Higher education, BFSI Experience with Email marketing Excellent written and verbal communication skills Experience: 5 to 8 years Education: Any Graduation or Any Post graduation (Preferred Fulltime MBA, PGDM/PGDBM ) Please forward the CV to: jobs@thodeti.com

Job Profile

Preference
Certifications in Google Ad words & Analytics
Industry domain knowledge in Higher education, BFSI

Experience with Email marketing
Excellent written and verbal communication skills

Experience: 5 to 8 years
Education: Any Graduation or Any Post graduation (Preferred Fulltime MBA, PGDM/PGDBM )

Please forward the CV to: jobs@thodeti.com