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Senior Manager, Influencer Marketing At Spin Master

Location: Toronto, Ontario

Job Description

Senior Manager, Influencer Marketing-Toronto

Are you a kid at heart looking to build a career with a leading global children's entertainment company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

The Job:

As the Senior Manager of Influencer Marketing, you will contribute to Spin Master’s success by leading the global influencer department, developing and executing strategic influencer campaigns, events and programs. You will have extensive experience in influencer, digital, PR or social media with experience in an agency environment and you will lead the creation and management of influencer programs across all digital channels.

What we can expect from you:

  • You will lead influencer strategy and execution; for paid, owned and earned
  • You will develop processes, methods and identify tools to research, identify, recruit and manage influencer/brand ambassador or network programs
  • Through your team building experience, you will provide thought leadership, resources for continuous learning and work collaborative with an “open door” policy to ensure support for the team
  • You'll create overall/holistic influencer strategy for company across all brands and develop process for global influencer marketing integration and execution including influencer corporate governance and policies.
  • You're a great negotiator and will secure earned and paid placements including interviews, reviews, news items, giveaways, video segments, etc., ensure FTC guidelines are agreed to and adhered to
  • You're media savvy and trendy so you'll be on top of industry trends, the latest PR/social media channels and relevant campaigns

Job Requirements

Who’s a good fit for this team:

  • An organized individual who lives for the deadlines!
  • Someone who has pizzazz and presence – you’re the PR champion!
  • A resilient and adaptable personality as plans can change from day to day
  • A self-starter with strong leadership skills, executive presence, and ability to influence without authority

You should apply if you have the following:

  • Influencer Marketing/PR/Communications or Social Media experience in positions of increasing responsibility at a global consumer-focused company or a global public relations agency 5 years
  • Media relations experience 5-7 years
  • Relationship management with external agencies, vendors and business partners 5-7 years
  • Leading and managing teams and agencies 3-5years
  • BA, BS or BComm in Marketing, communications or related


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. From top leadership to new and veteran team members alike, everyone at Spin Master embodies our Core Values:

  • Integrity
  • Open Mindset
  • Innovation
  • Partnerships
  • Collaboration
  • Driving Results
  • Entrepreneurship

When applying please ensure that you highlight the source & job title in the subject line.

eg: Application for ‘ Job Title & SOURCE: (where you heard about this job) in the subject line.

We do appreciate all interest; however only those selected for interview will be contacted.