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Vice President, NorAm Field Marketing - Schools At Sodexo

Location: Chicago, Illinois

Job Description

Unit Description

Do you have the right stuff!

Sodexo is seeking a Vice President, Field Marketing – Schools!

You will oversee the Schools segment growth strategy for all the targeted sub-segments in all geographic regions. The VP Marketing for Schools will develop comprehensive marketing plans outlining the articulation, deployment, and activation of the offers and services in the segment. In addition, will support the regional adaptation of global offers in the U.S. Market, consumer insights articulation, and development of all promotions in the segment. The position will have nine direct reports and will oversee all Schools marketing initiatives.

The VP Marketing for Schools NORAM will direct the development and deployment of a promotions strategy for the segment that will enable site level management teams to deliver upon comp growth commitments through revenue building activities such as LTO’s, STG, Mobile concepts, and new services as developed by the culinary solutions team.

The VP Marketing for Schools in NORAM will assist and enable the sales and retention teams, as well as mobilize non offer-based solutions. In addition will also be responsible for the deployment of Culinary Solution initiatives within the segment such as retail pricing and catering guides

Overall, the VP Marketing for Schools NORAM will contribute to the education of the Field Marketing Teams in understanding the concept of value creation and the relevance of our positioning on Quality of Life offers in the Schools Segment.

Development of the field marketing team in sales growth mentality.

The candidate can live anywhere in the US near a major airport. This position requires a minimum of 65% travel.

Basic Qualifications & Requirements:

Basic Education Requirement - Bachelor's Degree in a related field or equivalent experience

Basic Management Experience - 10 years

Basic Functional Experience - 7 years

Position Summary

  • Based on the segment strategy and the targeted sub-segments for the region, the VP Marketing for Schools NORAM will develop the portfolio growth articulation for the segment, and support the offer development with regional adaptation of any global offers in the U.S.

  • The VP Marketing for Schools NORAM will support the collection, production & analysis of regional Client & Consumer data & knowledge as provided from the Insights team.

  • The VP Marketing for Schools NORAM will direct the development and deployment of a promotions strategy for the segment that will enable site level management teams to deliver upon comp growth commitments through revenue building activities such as LTO’s, STG, Mobile concepts, and new services as developed by the culinary solutions team.

  • The VP Marketing for Schools in NORAM will assist and enable the sales and retention teams, as well as mobilize non-offer based solutions. In addition will also be responsible for the deployment of Culinary Solution initiatives within the segment such as retail pricing and catering guides

  • Overall, the VP Marketing for Schools NORAM will contribute to the education of the Field Marketing Teams in understanding the concept of value creation and the relevance of our positioning on Quality of Life offers in the Schools Segment.

  • Development of the field marketing team in sales growth mentality.

Qualifications & Requirements

Basic Education Requirement - Bachelor's Degree in a related field or equivalent experience

Basic Management Experience - 10 years

Basic Functional Experience - 7 years

Location US-MD-Gaithersburg | US-TX-Dallas | US-MA-Boston | US-GA-Atlanta | US-CA-Los Angeles | US-IL-Chicago | US-CO-Denver | US-NY-New York City | US-PA-Philadelphia | US-NV-Region of CA/NV | US-WA-Seattle...

System ID 86409

Category Marketing

Relocation Type Yes - According to Grade

Employment Status Full-Time