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Senior Marketing Manager - Gatorade At PepsiCo

Location: Chicago, Illinois

Job Description

As the Senior Manager of Consumer Engagement, Social & Culture, you will have an opportunity to ensure that the Gatorade brand continues to engage with athletes in unique and meaningful ways, as well as help to build belief in the Bolt24 brand in a critical launch year. You will work closely with internal and external partners to bring to life Gatorade and Bolt24’s role in key moments throughout the sport and athlete calendar and will collaborate with internal partners including Campaigns, Digital Ecosystems, Sports Marketing, Insights and external partners including our social AOR, media agency, influencer agency and platform & media partners to help bring the vision to life.

Major Responsibilities:

  • Deliver culturally relevant executions around the sport and athlete calendar, bringing to life Gatorade & Bolt24’s role in fueling athletes in a world that is increasingly driven by social
  • Continuously deliver new ways to engage with our athlete targets, including platform innovations, gaming and influencer activation, all while embracing measurement and commercially mindful mentality
  • Identify, develop and activate partnership opportunities, including brand, media and platform led executions
  • Lead the production process, delivering best in class creative within budget and time parameters
  • Work directly with social agency lead to ensure agency team is appropriately staffed throughout the year, all within annual SOW parameters
  • Lead a team of 3 direct reports, plus Gatorade’s internal production studio

Qualifications/Requirements

  • Passionate about sports and the unique role they play in helping to shape the cultural landscape
  • Possess an innate curiosity about understanding people and how to a breakthrough in a world with more advertising, content and choices than ever before
  • Proven experience leading and collaborating within cross-discipline teams
  • Ability to continuously demonstrate the team’s value to both the short & long-term brand objectives
  • A decisive leader with an ability to stick to a strategic direction and have tough conversations when presented with competing priorities
  • Ability to embrace ambiguity and break free from the trap of “this is how we did it in the past” mindset
  • A “coach on the field” mentality, able to put his/her team in a position to shine while also being willing and able to jump in whenever necessary
  • 5- 7 years of consumer engagement experience required, agency optional
  • Bachelors degree required, MBA optional

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement