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One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best and Brightest Marketing Manager!
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations!
We are looking to hire a Marketing Manager to lead the Pure Leaf Tea Business – one of PepsiCo’s fastest growing brands - and to champion its growth and profitability in Canada.
A change leader and influencer, this role will build a strategic vision, set the agenda and ensure strength of execution to deliver both short-term and long-term results.
If you have the taste for a real challenge, this opportunity may just be the right flavour for you!
- Lead the development of the total business strategy for Pure Leaf and Pure Leaf Tea House Collection acting as the consumer champion in strategic planning and Annual Operating Planning.
- Own and lead the marketing planning process for Pure Leaf ensuring the delivery of superior consumer marketing activity
- Effectively lead and deliver strong execution against brand plans to meet key business targets (volume, gross sales, profitability, equity spend)
- Work proactively with key business partners to identify key variances affecting brand and business performance and recommend/execute actionable solutions
- Work with a comprehensive agency team (Advertising, PR, Media, Promotions and In-Store)
- Stay connected and work jointly with US PLP Team
- Minimum of Bachelor’s Degree (Business degree preferred)
- 5+ years experience in consumer packaged goods marketing
- Possesses an intimate knowledge and understanding, along with a passion for Marketing
- Demonstrated ability to win through superior consumer marketing
- Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
- Proven ability to lead agency relationships to achieve gold standard results
- Business savvy and an opportunity seeker