Peersight
Employers Newest Jobs All Openings Explore Log In
Navigation
My Profile Log Out
Jobs
Administrator Graphic Designer Associate Graphic and Textile Designer Junior Graphic Artist PRODUCT DEVELOPER Graphic Designer Graphic Artist - Athearn Junior Graphic Designer Graphic Designer DreamWorks Feature - Surfacer Assistant Designer Senior Graphic Designer Junior Designer CMF Designer Designer Help Wanted Graphic Graphic Designer JUNIOR GRAPHIC DESIGNER graphic designer Jr Junior User Experience Designer Junior Web Designer Jr Junior Digital Designer Junior Designer Junior Digital Designer Web Production Designer - Victoria Assistant Designer Interaction Designer Assistant Designer Designer Graphic Designer Visual Designer Junior Graphic Designer Web Designer Associate Web Designer Junior Digital Designer Visual Designer Web Designer Product Design Intern Summer 2019 Associate Assistant Product Development Product Design Lead VP Product Design Intern - Summer 2019 Product Designer Summer 2019 Fashion Design Internship Product Design Assistant Engineering and Design Assistant Newest Jobs All Openings
Companies
0x 10% Happier 101 Commerce 1010data 10x Genomics 11 Honore 128 Technology 1366 Technologies 15Five 17 Media 17zuoye 1C Company 1Crowd 1HUDDLE 1QBit 1World Online 1mg 1stdibs 21viaNet 23andMe 2C2P 2RedBeans 2U Inc. 2lemetry 2nd Address 360 Mobile Security 36Kr 3D Robotics 3D Systems 3Pillar Global 3Scan 3T Biosciences 3VR 3YOURMIND 4:33 Creative Lab 4INFO 500 Startups 500px 51 Credit Card Manager 51talk 55ip 58 Daojia 58.com 5miles 6 River Systems 6sense 7Park Data 7k7k.com 7shifts 8 Securities 82 Labs Inc. 8btc.com 8i 8th Wall 8tracks Radio 8x8 Inc 90 Seconds 908 Devices 91springboard 99 9F Fintech Holdings Group 9stacks A Million Ads A10 Networks AB Tasty ABBYY ABEJA ABSENTIA ACL Services ACORN OakNorth Holdings Ltd. ACV Auctions ADC Therapeutics ADENTS HTI ADOR ADP ADVANO ADYOULIKE AEVI International AEye, Inc. AGNC Investment AID:Tech AISense Inc. AISpeech ALPHA AND CO AOptix Technologies APDM Wearable Technologies APUS Group AQMETRICS ARMO BioSciences ASR Microelectronics AT&T AT&T ATI Physical Therapy AUTO1 Group AV Homes AVG Technologies AWAL AYLIEN AYR Aahaa stores All Companies

Marketing Manager - Nuts Category West Europe At PepsiCo

Location: Scarborough, Ontario

Job Description

Auto req ID: 160767BR
Street Address: Netherlands

Job Description


  • Lead and deliver a clear strategy and game-changing innovation/brand plans to meet West Europe growth ambition and scale nuts category,
  • Partner with Marketing Director on developing nuts category growth strategy within PepsiCo,
  • identify white space growth opportunities to drive penetration in terms of channels, innovation and potentially identify new, incremental spaces for growth,
  • Develop and validate a pipeline of New Product Development and brand plans to fulfil the growth ambitions, partnering with BU marketing/ customer teams,
  • Deliver nuts AOP calendar and ensure the best in class execution of key brand programs to drive the growth targets for the nuts business,
  • Collaborate with the BUs and key functional stakeholders to proactively drive synergies in plans to minimize complexity,
  • Create a sustainable and affordable support model for the nuts brands,
  • Strive for ways of improving nuts profitability – put in place a playbook for levers to consider,
  • Actively support BU teams in identifying new channel opportunities.

Qualifications/Requirements


  • Excellent functional Marketing experience (8-10 years), specifically in developing & embedding brand positioning, creation of successful advertising & 360 campaigns,
  • Strong commercial mindset and understanding on how to land our calendar successfully in-store to drive growth,
  • Ideally experience of developing & qualifying Innovation, especially in the realm of nuts category,
  • Excellent collaboration & influencing skills that can navigate a West Europe category project across functions & a geographical matrix,
  • Good evidence of ability to set the agenda, specifically:
    • Balancing competing priorities
    • Effectively filters through & identifies the best ideas to pursue
    • Bias for action and proactive drive for results
  • Ability to Motivate & Inspire Others, specifically:
    • Inspires passion & excitement around shared goals and values
    • Empowers others to act & think in ways that will get the job done
    • Commercial skills of understanding basic channel/ retailer strategies
  • Ability to both envision the future & get practical in the commercial detail of NPD
  • Strong project management skills, evidenced through key X-functional brand projects
  • Good ability to navigate brand P&L & develop a commercial case
  • Strong capability in understanding consumer insight & generating ideas
  • Some experience of key Innovation skills:
    • Strong consumer understanding, ability to uncover insights that deliver against unmet consumer needs
    • FEI process & Idea pipeline development
    • Concept, Product & Pack development & qualification
    • Building Capex commercial rationale/ recommendations if needed
    • Agile management of stage gate process
  • Great collaborator and at ease with working across different markets, functions and levels of seniority
  • Intuitive about great ideas & ability to assess big from small, and drive them through the organisation
  • Passion for keeping on-top of the changing trends in the market, maintaining the external lens in a category we have still small share
  • Ability to both envision the future, & get practical in the commercial detail of NPD
  • Resilience to deal with the inevitable knock-backs
  • Comfortable with a level of ambiguity – and setting the agenda constantly in order not to lose momentum

Relocation Eligible: Not Applicable
Job Type: Regular