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Assistant Marketing Manager- Foodservice At PepsiCo

Location: Mississauga, Ontario

Job Description

Auto req ID: 160645BR

Job Description

Job Description
Reporting to the Customer Marketing Manager for Foodservice, this position will directly impact and influence the growth and profitability of our key restaurant customers in Foodservice; MTY Group, Boston Pizza, Little Cesar’s, Dairy Queen & Groupex.

The Assistant Marketing Manager will work closely with the Brand teams, Sales team and Customer team to execute Foods and Beverages innovation and Brand programming. This position will participate in the development of consumer focused strategies and marketing plans, aide in the development of total customer AOP and will lead the execution of the annual marketing plans to achieve both short and long term financial and strategic objectives.

Primary Responsibilities:

  • Support the Customer Marketing Manager in development of total business strategy integrating consumer and customer needs to deliver against short and long-term growth opportunities; including Business Reviews, Strategic Plans and Annual Operating Plans
  • Lead the insights agenda that will unlock growth by delivering new and incremental occasions across priority dayparts.
  • Build a strong network within the customer marketing team and franchisee system to build trust, develop an understanding of business drivers and act with urgency against priorities.
  • Effectively support strong execution against category channel plans to meet key business targets (gross sales, distribution, etc.)
  • Lead the customer facing aspects of the innovation process, supporting the portfolio team on FS specific innovation through Business Planning & Innovation Council Process and support with sales rollout tools.
  • Coordinate the activity of internal and external stakeholders to ensure timely implementation of marketing programs and plans

Qualifications/Requirements

Qualifications / Requirements
Bachelor Degree required (Commerce, Marketing preferred)
2 years plus years of Brand, Customer, Insights Marketing experience
Self-starter with strong ownership, able to work independently on projects
Solid organizational and project management skills – able to establish priorities, strong detailed execution and ability to multi-task
Ability to lead/influence cross-functional teams
Strong analytical skills, able to synthesize information to develop understanding and insights
A combination of Beverage and/or CPG Industry Marketing experience considered is an asset.

Relocation Eligible: Not Applicable
Job Type: Regular