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Temporary Marketing Specialist At Pepperdine University

Location: West Los Angeles, California

Job Description

The Executive Education Marketing Specialist will be responsible for creating, planning, executing and managing the marketing portfolio for the Executive Education department at the Pepperdine Graziadio Business School. This role will coordinate marketing outreach and strategy for both web and print needs, gather and interpret marketing analytics and collaborate closely with Executive Education and Marketing teams.

A successful applicant will possess basic concepts of marketing and communication, including web page updates, social media purchasing, copy writing, graphic design and marketing analytics. This position will report to the Director of Operations, Executive Education. This assignment has an anticipated duration of six months.

Duties

  • Work closely with Executive Education and Marketing teams to establish content and messaging strategy across all levels of communication channels and targeted audiences.
  • Develop, execute and maintain marketing content calendar for entire Executive Education program portfolio.
  • Develop and execute marketing strategy to align with department's business goals.
  • Develop and manage monthly analytics report and make recommendations as needed to meet Executive Education's business objectives.
  • Suggest and implement new strategies/tactics to drive brand awareness, engagement and registrations.
  • Manage updates to Executive Education web and print collateral.
  • Write, plan, create and implement various content across different marketing platforms including social media.
  • General research/analysis.
  • Perform other duties as assigned.
  • Uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Skills and Qualifications

Required: Bachelor's degree in marketing or relevant field; hands on experience in content management; proven experience in social media and e-mail marketing; excellent copy writing skills; ability to deliver creative content (text, image and video); solid knowledge of SEO, keyword research and Google Analytics. Knowledge of online marketing channels; excellent communication, analytical and multitasking skills; strong time and project management skills. Advanced experience with Microsoft Office applications (Excel, Word, PowerPoint).

Preferred: MBA and/or equivalent work experience; preferred experience in higher education. Knowledge of Photoshop, InDesign; Experience in Radian6/Social Studio and/or demonstrated experience using an enterprise social listening/publishing tool.

Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.

Offers of employment are contingent upon successful completion of a criminal, education, and employment screening.

This is a restricted, nonexempt, 40 hour per week position.

Salary: Commensurate with experience