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Senior Marketing Manager, Campaigns At Penguin Random House LLC

Location: New York, New York

Job Description

Company: Penguin Random House LLC

Requisition ID: 28723


The Role: Senior Marketing Manager, Campaigns


The Penguin Random House Consumer Marketing Development department is seeking a Senior Marketing Manager for the Campaigns team.


The Opportunity:


  • Work on scaled marketing efforts to promote books
  • Drive innovation in the paid marketing space
  • Promote a collaborative culture that focuses on sharing best practices


The Challenge:


  • Lead strategy for paid online marketing campaigns, both to drive email acquisition and book sales
  • Guide campaign efforts for PenguinRandomHouse.com
  • Conceptualize campaigns and follow through from start to finish, including writing ad copy, routing ads with the design team, analyzing & optimizing campaigns, and provide reporting & analysis once the campaign is complete
  • Collaborate with our agency partner
  • Lead training on advertising & marketing tools
  • Manage a marketing coordinator


The Requirements:


  • 5+ years of experience in advertising and/or marketing
  • Facebook advertising experience required
  • Agency management experience preferred
  • Excellent communication skills (written and verbal)
  • Expert knowledge of Excel (for example, pivot tables)
  • Strong analytical skills in interpreting advertising, email, and sales data
  • Eagerness to learn new technologies
  • Organizational skills, collaborative nature, willingness to speak in front of and communicate with large groups of colleagues


Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.


Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.