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Social Media Specialist At Nested Naturals

Location: Vancouver, British Columbia

Job Description

Job Type: Full Time, Permanent
Start Date: As soon as possible

Language: English
Minimum Education: None
Positions Available: 1

NOC Group: Business Development Officers and Marketing Researchers and Consultants (4163)
NOC Job Title: Marketing Analysis Specialist
Expires in 61 days
Expires: 2019-12-31
Posted: 2019-10-08
Last Updated: 2019-10-08

Job Location(s)

525 Seymour Street
#301
Vancouver, British Columbia
V6B 3H7, Canada

Job Description

YOUR ROLE ON THE TEAM

We are looking for a Social Media Specialist to be our main storyteller and voice behind Nested Naturals’ social channels. As a gatekeeper for content efforts, this position will be responsible for building an effective online presence and raising Nested Naturals’ brand to grow engagement and drive revenue. Reporting to the Director of Sales and Marketing, this position will build and execute Nested's social media strategy. Through research, benchmarking, messaging, participation of social network initiatives and audience identification, the Social Media Specialist will elevate Nested Naturals’ community profile in alignment with the overall marketing plan.

Responsibilities Include:

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification
  • Write, develop, and strategize online content production and scheduling to consistently increase our social media reach and engagement with existing audiences
  • Develop strategies to identify and capture new audiences within our targeted demographics
  • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
  • Build meaningful connections and encourage community members through dialog and messaging
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Create and implement social media marketing plan and editorial calendar
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
  • Cross-collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
  • Attend and participate in team events and activities to generate content and incorporate into the appropriate social media channel

Must Haves:

  • Must be motivated, enthusiastic and a highly responsive team player with a passion for marketing and all things social
  • Must possess exceptional journalistic writing, messaging, copywriting, content marketing and storytelling skills
  • Must have a proven track record of building a large social media following
  • Must have an understanding of SEO, web traffic metrics, and social media KPI’s
  • Must demonstrate strong and effective creative project management skills with the ability to lead and direct outside resources
  • Must have tenacity for trying new types of storytelling and taking creative risks
  • Must be able to effectively balance autonomy and collaboration in a fast-paced environment
  • Must live a healthy lifestyle

Qualifications:

  • A minimum of four (4) years of experience in a Brand Social Media Specialist role is required
  • An undergraduate degree in Marketing or Communications is preferred; OR an equivalent combination of education and experience
  • Deep expertise using social media platforms and content best practices (i.e. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and SnapChat)
  • Experience managing social media content, programs and campaigns, including calendar planning, content development and management and reporting
  • Experience using social media scheduling software
  • Proficient using Adobe Suite products (i.e. Photoshop and Illustrator)
  • Familiar with creating social media strategies for consumer brands
  • Experience with doing audience and buyer persona research

Please apply by clicking the following link: https://secure.collage.co/jobs/nestednaturals/13505 ;

We look forward to hearing from you!

How to Apply

Expiring: Dec 31, 2019