Museum of the City of New York
Social Media Manager
The Museum of the City of New York celebrates and interprets the city, educating the public about its distinctive character,
especially its heritage of diversity, opportunity, and perpetual transformation. Founded in 1923 as a private, nonprofit
corporation, the Museum connects the past, present, and future of New York City. It serves the people of New York and
visitors from around the world through exhibitions, school and public programs, publications, and collections.
The Social Media Manager tells the story with text, video, and photographic content of the Museum of the City of
New York across its social media channels, engaging with, monitoring, and growing the Museum’s audience.
They manage the day‐to‐day activities on the channels, coordinating within and across departments to develop a
dynamic editorial calendar.
Roles and Responsibilities:
Develop overall social media strategy to drive engagement and increase followers for the institution
o Develop channel‐specific, timely content and campaigns to support editorial calendar for
Instagram, Facebook, Twitter, YouTube, LinkedIn, and Snapchat appropriately maintaining the
brand voice across platforms to engage followers
Collaborate with curatorial, public programs, education, group tours, and family programs stakeholders
to develop compelling content to support attendance and drive engagement
Conduct livestreamed social media events in support of the Museum’s collection and exhibitions
Pitch creative concepts for organization‐wide social media initiatives, influencer outreach, and campaigns
‐‐ both video and audio
Stay on top of emerging social channels; analyze and formally present opportunities for growth
Report actionable insights and KPIs on a regular basis
Monitor and report trends in social media, competitor, and channel topics
Run cross‐platform social advertising campaigns
A successful candidate will have:
A self‐starter who is excited to uncover new tools, opportunities, and behaviors to drive the Museum’s
marketing thinking forward
Excellent writing, editing, communication, and presentation skills
4+ years’ experience managing social media channels for a brand or nonprofit; integrated marketing
experience a plus
A team player with a great attitude
Strong knowledge of social media channels and tools and digital marketing
Above average knowledge and experience using programs such as Excel, InDesign, Mail Chimp,
PowerPoint, and Word
Detail‐oriented with great organization skills
Ability to meet deadlines, think on feet, and multi‐task
Bachelor’s degree in marketing, business, communications or related field
Excellent benefits package, including a defined benefit pension plan as well as a 401K savings plan.
HOW TO APPLY
Please email your resume and cover letter to the Museum of the City of New York Attention: Human Resources
Department to email@example.com. To be considered, please include Social Media Manager within the subject line
of your email.
The Museum of the City of New York is committed to fostering a collaborative and respectful work environment with a staff
as diverse as New York City and the audiences who are curious about learning more about its history and engaging in
contemporary urban issues. Our staff members are dedicated to working towards a common goal: creating the most dynamic
and inspiring city museum in the world.
The Museum of the City of New York is an equal opportunity employer. As such, the museum provides equal employment
opportunity for all employees and applicants without unlawful discrimination with respect to age, citizenship status, color,
creed, disability, ethnicity, gender identification, marital status, military status or veteran, national origin, political
association, political/personal convictions, predisposing genetic characteristics, race, religion, sex, sexual orientation, socio‐
economic status, geographic location, philosophies, or any other classification protected by federal, state or local laws, in all
employment decisions, including but not limited to recruitment, hiring, training, compensation, promotion, demotion,
transfer, lay‐off, and termination, and all other terms and conditions of employment. All employment‐related decisions are
based solely on relevant criteria including training, experience, and suitability.