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Marketing Creative Director At madlan

Location: New York, New York

Job Description

DESCRIPTION

As Localize.city’s first Marketing Creative Director you will help create the brand from scratch and drive marketing creative that’s as innovative and disruptive as our groundbreaking product. You will work across every touchpoint: brand, advertising, social media, events, acquisition and retention. You will help imagine and create the consumer experience throughout a long and complex customer journey. You will lead the creative processes, mentor talented members of your team (writers, designers, production leads, and studio managers) and collaborate with leaders across product, sales, and public relations.
Responsibilities:
  • Own the creation and continued development of our brand.
  • Oversee all phases of creative development work: concept development, early rough design, detailed design, pre-pro, production, and execution.
  • Manage and co-ordinate work of external agency partners.
  • Attract, mentor, and retain great creative designers, writers, producers and production artists.
  • Develop bank of creative tools, templates, and style guides to facilitate production and maintain brand consistency across all Localize cities.
  • Translate campaigns across all media: acquisition ads, paid social, owned social, print, tv, outdoor, direct mail, guerrilla, events, PR and corporate communications collateral, branded content, etc.
  • Partner with Localize.city product team to ensure brand story, look and feel, messaging and key design elements are embedded and consistent across entire online and offline customer journey.
  • Continually improve creative product, design, and development processes to gain efficiency, remove obstacles, and simplify problems.

REQUIREMENTS

What we’re looking for:
  • Creative visionary with equal passion for driving business results.
  • Experience leading iconic consumer brand or disruptive emerging brand.
  • Portfolio of breakthrough work.
  • Minimum 4 years experience.
  • Courage to pursue creating a brand experience as disruptive as our mission and product.
  • Excellent leadership and management skills with proven track record.
  • Experience at both agency or design firm and disruptor brand.
  • Excellent communications skills.