The Customer Relationship Management (CRM) marketing team is responsible for driving global omni-channel sales via the owned digital marketing channels such as Email, Site, and Mobile (SMS/Push) by planning communications cadence, determining and optimizing targeting, end-to-end segmentation, and execution of marketing communication and offers to Macy’s consumers.
The candidate will develop strategies to foster, increase and maintain customers’ engagement and conversion with Macy’s, through lifecycle marketing management, awareness building, promotional activity and developing a stronger long-term relationship with our customers. They will be able to increase customer activation rate and purchase frequency. The candidate will provide business insights and assist in optimizing campaigns.
The successful candidate will be responsible for optimization and targeting strategy of Email, Mobile and Site Targeted Content campaigns. They will be managing production workflow in collaboration with cross-functional teams and identifying opportunities to maximize efficiencies. S/he will help to maintain and increase customer engagement and conversion by developing a stronger long-term relationship with our customers through lifecycle marketing management, awareness building, and promotional activity. The candidate will provide business insights and assist in optimizing campaigns. S/he will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with cross-functional teams and management. Perform other duties as assigned.
Determine, maintain, optimize, and document customer targeting across owned digital marketing channels (e-mail, web, mobile, etc) for various marketing programs such as domestic promotional, credit, loyalty, wedding registry, customer lifecycle, and more.
Partner with internal teams to ensure communications cadence, targeting optimization and campaign execution are aligned to deliver the bottom line.
Conduct historical analyses on large data sets and forecast trends to identify areas of future opportunity for the business.
Continually work to understand all digital marketing channels to improve the customer’s communication experience through targeting strategy, relevancy, longitudinal/AB testing, and analysis.
Partners with Advanced Analytics, Marketing/Business Analytics and Marketing Systems team to identify new modeling, automation and implementation opportunities.
Work closely with internal business partners to build and execute a roadmap for testing and modeling processes. Continue to simulate new models and implement across Digital and Direct Mail campaigns.
Consistently demonstrate regular, dependable attendance & punctuality.
Excellent written and verbal communication skills.
Self-starter with strong communication, organization, and prioritization skills. Ability to read, write, and interpret business and technical documents.
This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
May occasionally involve stooping, kneeling, or crouching.
May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time.
Involves manual dexterity for using keyboard, mouse, and other office equipment.
May involve moving or lifting items under 10 pounds.
Strong computer skills and aptitude/passion for technology, including proficiency with MS Office, database applications, and CRM software is a must.
S/he can manage shifting operational and project deadlines in a cross-functional and collaborative environment.
Ability to identify, resolve, and escalate issues, challenging the status quo when appropriate.
Present recaps and recommendations to business stakeholders based on analyses and test results.
Strong analytic and problem-solving skills a must, including prior experience with manipulating and interpreting large data sets to generate reports which provide insights & conclusions.
Heavy focus on quality control and high attention to detail are essential to success.
As the fastest growing part of Macy's Inc. business, macys.com is achieving record sales and broadening our workforce. Macys.com offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth. If you're interested in being a part of that growth and want to know what it's really like to work at macys.com, get an inside look at http://ecommerce.macysjobs.com/
Our employees have long-term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of digital technology and omnichannel integration with the best in retailing, macys.com is reaching new heights.
This job overview is not all inclusive. In addition, Macy’s, Inc. reserves the right to amend this job overview at any time. Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Macy’s, Inc. – including Macy’s and Bloomingdale’s – will consider for employment qualified applicants with criminal convictions in a manner consistent with SFPC Art. 49 and LA MC ch.XVIII Art. 9.