Peersight
Employers
Jobs
Companies
Top Cities
Log In
Jobs
0 0 PR Digital Marketing Intern Delivery Driver Paid Healthy Trial Participant Paid Clinical Trial Participant Paid Research Participant BairesWash Incorpora Personal Para Software Developer Bread Baker Dental Receptionist-Full Time Driller Delivery Driver Carpenter Bud Tender Hiring Mortgage Agents and Brokers Marketing Assistant Amazon Picker Amazon Warehouse Associate - Immediate Amazon Warehouse Associate - Immediate Amazon Order Packer Seasonal Full-Time Warehouse Team Member Amazon Picker Amazon Warehouse Associate Full-Time Warehouse Team Member Amazon Warehouse Worker Amazon Picker Amazon Picker Amazon Warehouse Associate - Immediate Amazon Picker Full-Time Warehouse Team Member Amazon Picker Amazon Picker Amazon Warehouse Worker Amazon Warehouse Associate - Immediate Amazon Warehouse Associate - Free Amazon Warehouse Worker Amazon Warehouse Worker Amazon Warehouse Associate Amazon Order Packer Amazon Warehouse Associate - Free Seasonal Full-Time Warehouse Team Member Amazon Warehouse Worker Amazon Picker Amazon Warehouse Worker Full-Time Warehouse Team Member Amazon Warehouse Worker Amazon Picker Amazon Picker Packer - Earn up to Newest Jobs
Companies
Yelp ContactMonkey CareGuide Sterling-Turner Clearbanc Exact Media Two Sigma Aerotek Aecom Peel Regional Police AsteroidX Akira Jane Street Borrowell Insight Global WeWork Shopify First Convenience Bank American Income Life Doordash Amazon Flex Square Microsoft AT&T Instacart Vector Marketing Scotiabank Clickworker Creative Circle Walgreens Hatchways UnitedHealth Group Recovhub LowCostWebDesignFirm.com Desjardins CI&T mappedin 51talk Top Hat Checkout 51 Paylocity Mobeewave TD Bank The Youth Connection Hootsuite SnapTravel ScribbleLive autoTRADER.ca GoParkr Xiaomi All Companies
Top Cities
Chicago, Illinois Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs New York, New York Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Toronto, Ontario Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Vancouver, British Columbia Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Calgary, Alberta Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs San Francisco, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Montréal, Quebec Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs Los Angeles, California Sales Jobs Engineering Jobs Marketing Jobs Product Jobs Design Jobs Customer Support Jobs
Navigation
My Profile Log Out

Senior Manager, Product Marketing At Mackenzie Investments

Location: Toronto, Ontario

Job Description

Job Description

Mackenzie Investments was founded in 1967 and is a leading investment management firm providing investment advisory and related services to retail and institutional clients. The company has $66.37 billion in assets under management, and as part of IGM (a subsidiary of the Power Financial Group of Companies), is the largest independent asset manager in Canada, with $157.62 billion. We are committed to the financial success of investors, through their eyes.


Our Vision

Everything we do starts with the needs of investors, whether they are saving for a child’s postsecondary education, setting money aside for the future needs of a family member with a disability, or funding their own retirement. In fact, our focus is summed up in our Vision statement: We are committed to the financial success of investors, through their eyes.


Our Values

Our growth and success are the direct result of our employees, and we strive to create a workplace supported by the following core values: Creativity and Innovation, Strong Decision Making, Collaboration, Courage, Honesty and Integrity, Confidence and Pride.


At Mackenzie Investments you can Build Your Career with Confidence by:

Changing the Game: We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them.

Making a Smarter World: We believe in continuous learning, understanding what is most important and sharing the benefits of that knowledge.

Being Proud: As a part of our team you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians.

Joining an Unstoppable Team: We build teams that look out for each other, ask the best of each other and deliver the finest work.

Learning and Growing: We offer an environment where you can indulge your curiosity to learn; getting the challenges and feedback you need to refine your skills and abilities.

Thriving in a Supportive Environment: We have created a workplace where your efforts and career are supported by your team and your leader.


The Marketing Planning & Strategy Team plays a pivotal role at Mackenzie by leading the development of effective Marketing plans and strategies that are aligned with its corporate goals, objectives, and strategies.


The Senior Manager Product Marketing is responsible for providing planning and strategic support in preparing marketing content, business cases, conducting opportunity assessments, leading industry/market reviews. Also included in this mandate, the Senior Manager will develop creative and logical recommendations to business/marketing problems by linking facts and insights from multiple sources (e.g. market research, competitive intelligence, client insights, industry reports, academic literatures etc.) and will assist in the development of the Mackenzie’s annual marketing plan and resulting initiatives. This includes identifying, understanding and reconciling any shifts in business needs, advisor and consumer insights and competitive and industry trends that may impact Mackenzie Investments or the financial services sector as a whole, recognizing the implications and proposing the appropriate strategies across various business units to address them.


Major Responsibilities Include:

  • Drive the marketing planning processes for Mackenzie mutual funds, ETFs, managed asset solutions including; discussions cross-functionally to determine product promotion opportunities, identification of potential strategic opportunities
  • Build and manage close relationships with key business partners, both inside and outside of marketing, to understand and influence their strategies and priorities
  • Stay current on best practices and drive strategic thinking for Mackenzie’s evolving marketing mix to optimize performance and improve marketing mix effectiveness, prioritizing next steps for short- and long-term strategic planning purposes
  • Support the creation, management and execution of the strategic marketing plans for broad scope multi-channel and multi-segment initiatives
  • Coordinate with internal teams to align marketing plans with enterprise goals and objectives
  • Translate the strategic marketing plan into tactical plans inclusive of content, campaigns, editorial, digital and media
  • Communicate the tactical plans by educating and influencing across multiple levels
  • Support efforts to better understand and improve the experience and resources for the advisor and investor

Qualifications

  • Experience in financial services organizations with a distributed sales force
  • 7+ years of increasing experience in the area of Financial Services Marketing/business planning/strategy experience
  • Mutual fund/Exchange Traded Fund experience preferred
  • Excellent problem solving and analytical skills
  • Ability to focus on detail while understanding and always connecting to the big picture
  • Creative, outside of the box, thinker
  • Ability to gather relevant information and “connect the dots” to develop compelling stories
  • Ability to write and present concisely and persuasively
  • Strong business and financial acumen
  • Deep knowledge of the MS Office Suite especially – Excel and PowerPoint
Education
  • University Degree (ideally in Commerce / Economics / or in other quantitative discipline)
  • MBA an asset
  • CSC preferred

Internal Applicants:

If you are interested in applying for this position please direct applications on-line using the “apply for this job” icon located at the bottom or to the left of the posting. If you would like to refer someone for the position please email the posting using the “email this job” option and have your referral indicate that they were referred by you when completing the application. All resumes should be received by May 31, 2019. If you have any questions regarding this position, please contact Human Resources. Please record your extension number on your resume and cover letter. The job grade for this position is 13. The referral bonus for this position is 3.


External Applicants:

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.


Mackenzie Investments offers an exciting and challenging work environment, a competitive base salary, performance-based bonuses, excellent benefits, recognition for your accomplishments, and opportunities for personal and professional growth.


Mackenzie Investments is an equal opportunity employer and is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. Please advise Human Resources if you require an accommodation.


File # 19-94