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Vice President of Marketing At Lift & Co

Location: Toronto, Ontario

Job Description

About Lift & Co.

Lift & Co. (TSXV: LIFT) is a team of nearly sixty and the leading marketplace and technology platform for cannabis consumers and businesses in Canada. User reviews and a loyalty program power Lift & Co.'s version of "TripAdvisor", a marketplace connecting users to businesses which is leveraged to aggregate market data. This data is monetized as market intelligence and used to power targeted advertising and media revenue. As a platform solution, Lift & Co. supports scaling their tech products through an ever-growing network of partners, retailers and widely-known events and content.

Lift & Co. is the largest player in today's Canadian cannatech space. We are preparing to aggressively grow that position in light of Canada's legalization of recreational cannabis October 17th, 2018.

The business will be laying the tracks for significant growth through aggressive market growth to become the de facto global cannabis technology marketplace.

About the role

Reporting to the CRO, the VP Marketing serves as a key member in shaping and executing Lift & Co.'s corporate strategy by translating the company's vision of a data gathering and distribution platform in the cannabis space into a cohesive KPI-driven marketing plan for engagement and traffic generation across Lift's website, mobile, and social media properties. This role will develop and integrate overall strategy to build a world class digital platform that attracts customers and drives brand and business growth.

Duties & Responsibilities:
Oversee Digital Marketing, Content, Communications, and Product Marketing teams to drive traffic and customer acquisition

Lead the planning, execution, and measurement of digital and offline marketing strategies and activities supporting the business' defined goals

Prioritize and allocate investments according to a thoughtful balance of brand goals and business requirements;

Oversee Lift's content strategy, building upon its reputation and leveraging its position In the Industry to generate user leads

Create customer personas based on Lift user interviews and market research and build a cohesive marketing strategy around these identified target audiences.

Set and maintain the brand identity, brand guidelines (appearance, messaging and voice) and creative direction of the company

Lead creative campaigns to propel brand positioning and awareness and drive user acquisition

Lead marketing in new (recreational) and international markets

Act as a brand ambassador, ensuring all marketing communications are on brand.

Manage and lead a high-performance marketing team, harnessing their passions and talents, and setting their KPIs to measure and coach on performance

About you

You are:
Comfortable with ambiguity and have the ability to synthesize information and make good decisions

A self-delegator with a strong ability to take initiative and fail quickly

Adept at 'managing up' and able to communicate with and inform senior leadership on key matters

Flexible - you enjoy a team, environment and company in which change is the norm

Iterative in your mindset - you challenge the status-quo, continuously thinking of ways to grow and evolve

A Coach and a leader - you ensure that team members have the opportunity to grow within the company and provide them with strong leadership presence

Entrepreneurial - you thrive in high-growth environments

Resourceful - when things are unclear, you figure it out

Well rounded - you value family/personal time, camaraderie, and giving back to the community

Flexible, nimble and love change and growth

Purposeful and mindful

Passionate - you care deeply about the work that you do

10+ years' experience in digital marketing

5+ years' experience in a supervisory or managerial role

Strong leadership and project development skills

Excellent communication skills

Demonstrated ability to create and execute effective strategic marketing campaigns

Familiarity with the cannabis industry a plus

Compensation & Perks

Competitive base salary

Option grant upon signing

Year-end bonuses (Options)

Competitive Benefits package

Casual and fun office environment with work from home options, pet friendly office and fun social events

How to Apply

Please submit your resume and a letter expressing why you want to work for Lift & Co.

Lift & Co. is an Equal Opportunity Employer in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code. Lift & Co. will provide accommodations throughout the recruitment and selection and/or assessment process to applicants with disabilities. We thank all interested candidates, however, only those selected for interviews will be contacted. Please indicate accommodations as required if contacted.