About Lift & Co.
Lift & Co. (TSXV:
LIFT) is a team of nearly sixty and the leading marketplace and technology platform for cannabis consumers and businesses in Canada. User reviews and a loyalty program power Lift & Co.'s version of "TripAdvisor", a marketplace connecting users to businesses which is leveraged to aggregate market data. This data is monetized as market intelligence and used to power targeted advertising and media revenue. As a platform solution, Lift & Co. supports scaling their tech products through an ever-growing network of partners, retailers and widely-known events and content.
Lift & Co. is the largest player in today's Canadian cannatech space. We are preparing to aggressively grow that position in light of Canada's legalization of recreational cannabis October 17th, 2018.
The business will be laying the tracks for significant growth through aggressive market growth to become the de facto global cannabis technology marketplace.
About the role
Reporting to the CRO, the VP Marketing serves as a key member in shaping and executing Lift & Co.'s corporate strategy by translating the company's vision of a data gathering and distribution platform in the cannabis space into a cohesive KPI-driven marketing plan for engagement and traffic generation across Lift's website, mobile, and social media properties. This role will develop and integrate overall strategy to build a world class digital platform that attracts customers and drives brand and business growth.
Duties & Responsibilities:
Oversee Digital Marketing, Content, Communications, and Product Marketing teams to drive traffic and customer acquisition
Lead the planning, execution, and measurement of digital and offline marketing strategies and activities supporting the business' defined goals
Prioritize and allocate investments according to a thoughtful balance of brand goals and business requirements;
Oversee Lift's content strategy, building upon its reputation and leveraging its position In the Industry to generate user leads
Create customer personas based on Lift user interviews and market research and build a cohesive marketing strategy around these identified target audiences.
Set and maintain the brand identity, brand guidelines (appearance, messaging and voice) and creative direction of the company
Lead creative campaigns to propel brand positioning and awareness and drive user acquisition
Lead marketing in new (recreational) and international markets
Act as a brand ambassador, ensuring all marketing communications are on brand.
Manage and lead a high-performance marketing team, harnessing their passions and talents, and setting their KPIs to measure and coach on performance
Comfortable with ambiguity and have the ability to synthesize information and make good decisions
A self-delegator with a strong ability to take initiative and fail quickly
Adept at 'managing up' and able to communicate with and inform senior leadership on key matters
Flexible - you enjoy a team, environment and company in which change is the norm
Iterative in your mindset - you challenge the status-quo, continuously thinking of ways to grow and evolve
A Coach and a leader - you ensure that team members have the opportunity to grow within the company and provide them with strong leadership presence
Entrepreneurial - you thrive in high-growth environments
Resourceful - when things are unclear, you figure it out
Well rounded - you value family/personal time, camaraderie, and giving back to the community
Flexible, nimble and love change and growth
Purposeful and mindful
Passionate - you care deeply about the work that you do
10+ years' experience in digital marketing
5+ years' experience in a supervisory or managerial role
Strong leadership and project development skills
Excellent communication skills
Demonstrated ability to create and execute effective strategic marketing campaigns
Familiarity with the cannabis industry a plus
Compensation & Perks
Competitive base salary
Option grant upon signing
Year-end bonuses (Options)
Competitive Benefits package
Casual and fun office environment with work from home options, pet friendly office and fun social events
How to Apply
Please submit your resume and a letter expressing why you want to work for Lift & Co.
Lift & Co. is an Equal Opportunity Employer in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code. Lift & Co. will provide accommodations throughout the recruitment and selection and/or assessment process to applicants with disabilities. We thank all interested candidates, however, only those selected for interviews will be contacted. Please indicate accommodations as required if contacted.