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Manager, Category Sales Planning At Kraft Heinz Company

Location: Don Mills, Ontario

Job Description

Our Company

The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest food and beverage company in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.

It's a Question of Taste

Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We'll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you'll move forward faster than you ever thought possible. Come ready to dream. Come eager to grow.

Get a taste of what your career could be at

Job Description

The Category Sales Planning department offers a unique experience not found within any other Sales function. The level of learning and impact to the business is enormous given the high degree of interaction with so many different facets within the organization. In addition, the role also provides a unique national picture thereby enhancing this rich learning opportunity. The sizable differences among the different businesses, which constitute Kraft Heinz, offer several opportunities for the Category Sales Planning Managers to continue in their development.

Key Responsibilities:

  • Be the link between Sales and Marketing – a unique position to understand all of the market and ensure that the Marketing plans reflect the customer needs and changing requirements
  • Support the development of Insight/shopper led category management plans including shelf layouts and revenue management execution plans
  • Ensure the customer teams are following the aligned growth strategies and plans. Through close working relationships with all of the customers and finance
  • A detailed understanding of the retail environment as well as the consumer trends to ensure we have a strategy designed and built to win with all customers. Winning where the shopper shops as a core focus.
  • Ownership of the category relationships for sales. Ensuring alignment to plans and forecasts throughout the business.
  • Sell in of the category strategies to key customers.
  • Deliver category Annual Operating Plan revenue and profit targets.
  • Drive execution of trade programs that maximize ROI and share within assigned trade-spending limits. Leverage both category and trade insights to work collaboratively with the field selling organization and directly with our customers.
  • Develop and execute innovative merchandising vehicles that maximize ROI and support brand strategies.
  • Analyze, evaluate and recommend course of action on Customer Business Team requests for incremental programming and funding.
  • Lead demand planning routines and rituals - effectively collaborate with Supply Chain and Demand Planning with a keen understanding of sales drivers insights.
  • Leverage sales and industry expertise in development and execution of new product launches - distribution & shelving objectives, executable pricing strategies and detailed merchandising plans.
  • Provide guidance to Marketing in the development of future innovation pipeline.


  • Completed Bachelor’s degree required.
  • Progressive selling experience in roles including Customer Category Manager (Key Account Manager), Retail Sales Manager and Category Development Manager.
  • Track record of superior execution, ability to navigate complexity and multiple priorities, and delivering results.
  • Experience with Nielsen considered a strong asset.
  • Strong communication, influencing and negotiation skills.
  • Ability to effectively work through complex issues under tight timelines.

About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft , Heinz, ABC, Capri Sun , Classico , Jell-O , Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon , Quero, Weight Watchers Smart Ones and Velveeta . The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit .

The Kraft Heinz Company is committed to a diverse and inclusive workforce. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: .



Don Mills