Social Media Strategist At Kinship Company

SOCIAL MEDIA STRATEGIST RESPONSIBILITIES

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company
• Tell us what we do not know with regular candor
• Brainstorm and innovate to improve company, job, and partners

OVERALL

• Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
• Read
• Develop a keen understanding of measurement and reporting tools
• Evaluate and recommend social media software and platforms

SALES

• Develop new business on behalf of a growing start-up
• Proactively prospect new business opportunities
• Draft proposals and present them at new business meetings
• Network and connect with the industry

KINSHIP'S SOCIAL MEDIA PRESENCE

• Help to set strategy and maintain Kinship's social media platforms

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

Content creation

• Create content calendar
• Help to capture original content, regularly
• Help to photograph and tape video
• Curate user generated content
• Develop narrative on social media sites in order to:

Promote learning (evoke, position, inform)

Influence Choices (persuade, direct, incent)

Enhance (reward, enhance, elicit)

Facilitate (recognize, enable, simplify)

Foster connections (create, curate, amplify)

Engagement

• Support & monitor partner platforms

• Pay close attention to:

Audience growth and acquisition

Social influencer and blogger relations opportunities

Four wall integration

Ad spend

Analytics and optimization

• Create strategies for proactive outreach and engagement
• Maintain lists of audiences, including relevant businesses, events, etc * Brainstorm and develop monthly strategy for social media tags and inclusions * Engage with partners' social media communities, helping to increase our partners' online engagement and digital presences

• Respond to comments/mentions on client posts
• Respond to posts/mentions/tags on client platforms
• Respond to direct messages on client platforms
• Respond to check-ins/location tags on client platforms
• Respond to hashtags on client platforms
• Social engagement with earned PR audiences
• Social engagement with event audiences
• Social engagement with neighboring business/location audiences * Imagine and execute "social moments," including:

• Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales);
• Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions);
• Promotions; and
• News engine to release info directly to audiences * Influencers - Develop online influencer programs

• Brainstorm and develop monthly strategy
• Report overview of social media influencer results to partners * Coordinate

Measure and report

Job Type: Full-time

Salary: $40,000.00 to $50,000.00 /year

Experience:

• Social Media Marketing: 2 years (Required)

Additional Compensation:

• Bonuses

Work Location:

• One location

Benefits offered:

• Paid time off
• Dental insurance
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Employee discounts
• Workplace perks such as food/coffee and flexible work schedules
• Retirement benefits or accounts