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Email + Digital Marketing Manager At JCCSF

Location: San Francisco, California

Job Description

The Email + Digital Marketing Manager will lead the Jewish Community Center of San Francisco’s (JCCSF) email marketing program and digital media strategies on behalf of all the programs and services, with a focus on Fitness, Family Life and Arts & Culture. This position requires hands-on experience building and optimizing customer-centric email marketing programs from conception to execution. The ideal candidate will be a creative thinker who is data-driven, enjoys problem solving and thrives on owning the process and strategies. This position will also support all programs with a media strategy to drive the needs of the respective businesses.

RESPONSIBILITIES:

  • Oversee a customer-focused, email program with an emphasis on delivering relevant, communications optimized for engagement and conversion.
  • Lead the strategy, execution, optimization and measurement of all JCCSF emails from start to finish
  • Define goals of all email communication working with the Account Team and design teams to translate those into a high-quality, on brand finished product.
  • Leverage data to identify core customer segments and develop tailored marketing & email communication strategies
  • Develop a Customer Lifecycle Message program for key programs and segments
  • Partner with Account Team to develop the email calendar, programming, strategy, and execution.
  • Oversight of email marketing vendors to ensure proper execution of each email.
  • Ability to write and define data queries in Salesforce to define target segments for each mailing.
  • Integrate the email program plan into the larger marketing messaging calendar.
  • Continuously test, improve and evolve JCCSF email communication
  • Define key success metrics: own email performance, reporting and analysis and present results to executives and stakeholders regularly
  • Be the in-house expert on email best practices and stay on top of relevant trends.
  • Pull & analyze raw data and explaining results and decisions to stakeholders and senior leaders.
  • Define & create growth strategies to increase our database size and engagement within our programs.
  • Create digital marketing strategies in order to achieve revenue goals for all programs and services
  • Coordinate and oversee the execution of digital marketing campaigns including SEO/SEM, social and display advertising, print and transit
  • Analyze metrics for each program and manage the generation of monthly reports collaboratively with the Account Team
  • Coordinate with Account Team to generate required assets for all digital marketing strategies and tactics
  • Work with Social Media to measure impact from social strategy on driving brand engagement, site traffic, referral traffic, conversion etc.

DESIRED SKILLS AND EXPERIENCE:

  • 3+ years of email and digital marketing experience, preferably in B2C or with an agency
  • Ability to work well as part of a team; to exhibit objectivity and be open-minded towards the ideas and views of others, give as well as welcome feedback, contribute to building team spirit, aid others to succeed
  • Demonstrated ability to grow email as a marketing channel
  • Experience with SilverPop/Salesforce, a plus
  • Knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools (AdWords, Facebook etc.)
  • Excellent verbal and written communication skills
  • Results-oriented, proactive, creative, positive attitude and strong attention to detail
  • High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced environment
  • Ability to maintain self-motivation and operate with an entrepreneurial/growth mindset

STATUS: Benefited, exempt position

HOURS: Full-time