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Marketing Specialist Events and Partnerships At JC Bromac

Location: Hawthorne, California

Job Description

Marketing Specialist Events and Partnerships

In 1992, EagleRider pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Today, we are the world's largest motorcycle tourism company specializing in rentals of Motorcycles, ATVs, Dirt Bikes, Scooters and Snowmobiles. EagleRider understands the needs of motorcycle enthusiasts and adventure travelers; we offer a huge selection of perfectly maintained Harley, Honda, Triumph, Kawasaki and BMW motorcycles and allow one-way rentals or guided tours located in the most desirable tourist destinations in the world.

Responsibilities include:



Events
  • Plan, manage, and attend key rallies, moto events, and travel trade events
  • Set, communicate and maintain timelines, budgets, and priorities on every project
  • Manage supplier relationships
  • Provide reporting on KPIs for each event
  • Train and manage/supervise event staff on as needed basis
  • Lead promotional activities for each event

PR
  • Lead the development and distribution of pitches, press releases, talking points, key messaging, company positioning statements and other collateral
  • Communicate PR messaging and positioning to the internal marketing and management teams
  • Help secure a high volume of impactful placements in top tier outlets across print, digital and broadcast media that position EagleRider as a leader in the industry and one of the most compelling companies to follow in the world
  • Organize and host an annual media/influencer ride to increase brand awareness and build strong relationships inside the moto community

Partnerships
  • Identify and manage brand partnerships including 3rd party retail, collaborations, press, or promotional events

Affiliates
  • Provide day to day management/support to affiliates via phone and email
  • Develop strategy and execute plans to measurably grow our affiliate revenue
  • Recruit and optimize relationships with new and existing affiliates/marketing partners
  • Develop and execute communication to affiliates through newsletters
  • Maintain affiliate promotional calendar
  • Manage daily, weekly, and monthly reporting, communicate performance of the programs, and recommend improvements
  • Ensure Affiliates are paid on time and accurately

Preferred Experience and Skills:
  • Interest in learning to ride motorcycles or existing riding experience is preferred
  • Hustle and exceptional work ethic are an absolute must!
  • Bachelor’s in marketing, management, or related field is preferred
  • Computer savvy; proficient in MS Office tools
  • Basic knowledge of Adobe Creative Suite tools
  • Comfort level with and interest in Internet technologies such as data feeds, ESP, HTML
  • Excellent verbal and written communication skills
  • Excellent organizational, problem solving skills
  • Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations
  • Detail-oriented and ability to manage priorities and drive projects to successful completion
  • Self-motivated with the ability to take direction and work independently with little supervision
  • Ability to work effectively in a team

We offer a competitive compensation package and full benefits. Applicants must pass a background and drug screen to qualify.