Jampp ( https://jampp.com/ ) is a performance marketing platform for retargeting mobile customers. The company combines behavioral data with predictive and programmatic technology to generate revenue for advertisers by showing personal, relevant ads that inspire consumers to purchase for the first time ( https://jampp.com/products/acquire/ ), or more often ( https://jampp.com/products/retarget/ ).
We are looking for an experienced Saas or Adtech B2B marketing professional to scale Jampp's business globally.
You are a self starter, a leader and dedicated to improvement. You can identify what's required to effectively articulate and showcase Jampp's value proposition and industry expertise.
You're passionate about all facets of brand, sales, and product marketing (and you energetically blend these approaches seamlessly. Whether it's conducting data analyses for strategic decision-making or cutting and pasting (with scissors), you're up for it.
You have entrepreneurial spirit and you're willing to roll up your sleeves and get it done.
You will define a global brand and product marketing strategy that reinforces Jampp as the leader in app retargeting. You will build a world-class marketing team and ensure it has the required abilities to work, learn and grow faster than ever before.
This is a generalist position where you will have ownership over all external communications including online marketing, product marketing, content development, social media and event sponsorships.
- Build a marketing discipline that drives the growth of Jampp within (and beyond) our core customer segments
- Define and deliver consistent messaging and positioning around Jampp's products both internally and externally
- Manage new product launches to ensure cross-discipline synchronization and maximum awareness and revenue impact
- Coordinate communication and marketing initiatives within our different offices, including Buenos Aires, Sao Paulo, Berlin, London, Cape Town and San Francisco
- Develop product marketing materials to support the sales organization including pitch decks, one pagers, FAQs, and other collateral as needed
- Measure what works, what doesn't work, and drive business decisions based on the analysis of that data
- Be the primary steward of Jampp's brand ensuring that we are consistently communicating our brand attributes and language across all channels, particularly our website, social media and other publicly facing touch points
- Leading the marketing team by example with servant leadership approach. Developing marketing team by recruiting, selecting, onboarding, and coaching employees
- Served as a marketing leader at a developer-focused technology, mobile or ad-tech company
- The ability to turn data and insights into a compelling and actionable narrative
- Exceptional copywriting skills in order to communicate the narrative effectively across all channels to technical and non-technical audiences
- Led and contributed to branding initiatives from marketing materials to events to website copy - no task or channel is too small
- Experience in programming and web development considered as an advantage
- Attitude of equally a manager and a doer
- Blend of creativity and analytical skills
- Strong results-oriented and metrics-driven approach to problem solving
- BA in Business/Marketing or a related field is required, MBA is a plus.
- 7+ years of experience building a global SaaS/B2B brand and leading and executing marketing in a technical domain