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Sr. Manager, Marketing At James Hardie

Location: Chicago, Illinois

Job Description

Sr. Marketing Manager


James Hardie is a global $2 billion leader in fiber-cement building products and technology, and the success and quality of our products is attributed to the talent of our people. For over 100 years, James Hardie has been at the forefront of building materials manufacturing and has pioneered the industry’s top innovations from siding to backer board.


Today, James Hardie siding is North America’s number one brand – installed on more than 8 million homes across North America. Offering a trusted product portfolio in both the exterior and interior spaces, James Hardie’s focus on high-performance, durability, and design are vital to maintaining the brand’s preeminent position. With that, James Hardie invests over $20 million annually in research and development to design and engineer products for single-family, multifamily, and light commercial applications, in both new construction and remodeling.


James Hardie’s award-winning portfolio of products have earned national recognition and praise from trades and consumers alike, including the Good Housekeeping Seal of Approval.


Position Summary

The Sr. Marketing Manager is a leader within the marketing team, and a key contributor in developing and executing a wide range of marketing and communications strategies. The incumbent will partner with the Director of Marketing, as well as other marketing team members to create national, regional, local, product- and segment-specific marketing programs and campaigns that drive James Hardie brand awareness and preference, and strategic growth for the business.


The Sr. Marketing Manager will be based out of James Hardie’s Chicago office (231 S. La Salle St.), and will report to the Director of Marketing.


Essential Duties and Responsibilities

  • Participates in developing marketing strategy and providing thought leadership for the marketing team;
  • Leverages data, and combines analytical and creative thinking to devise a short- or long-term strategy to position the brand and build market share
  • Partners with segment and digital marketing team members to:
    • Conduct market research to understand voice of customer, market trends, and the company’s strengths, weaknesses, and opportunities to improve brand positioning and activation strategies;
    • Develop, implement, and measure marketing strategies for new and existing products, segments, and programs;
    • Determine appropriate creative channels in order to maximize commercial effectiveness and drive growth;
  • Manages and supports tactical execution, in partnership with segment marketing teams, related to the following:
    • Media planning, execution, and optimization;
    • Regional & local marketing campaign activation, tracking, and optimization;
    • Internal creative development / copywriting;
    • Print, sample, display, and promo production;
    • Event production (trade shows, home shows, plant tours, etc.);
    • Corporate communications;
    • Marketing agency communications and management;
    • Budget forecasting, tracking, and management;
  • Will establish, build, and maintain key internal and external relationships, including internal cross functional teams and external agencies;
  • Manages the prioritization, budgeting, planning, tracking, and execution of marketing projects, ensuring on-time, on-cost, and on-spec deliverables;
  • Will lead and develop a marketing communications team, overseeing people development, project prioritization, and resource allocation;
  • Will partner with sales to develop and manage appropriate platforms and/or channels to streamline the distribution and adoption of key marketing communications materials.


Required Skills:

  • Comprehensive experience with both B2C and B2B marketing;
  • Demonstrated high-level success:
    • Designing and executing market research studies (both quantitative and qualitative), in order to understand voice of customer and market trends;
    • Developing and managing a brand portfolio, including brand identity, personality, hierarchy, positioning, and activation strategies;
    • Managing comprehensive traditional and non-traditional marketing campaigns that deliver on stated objectives and KPIs;
    • In a leadership role managing direct reports and participating as a member of cross functional teams;
  • Comprehensive understanding of a marketing commercialization process;
  • Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives;
  • Excellent communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally;
  • Strong interpersonal skills to constructively foster relationships internally and externally;
  • High level of motivation with the ability to operate as an individual and team contributor;
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook);
  • Ability to travel up to 15% of the time.


The essential duties, responsibilities, and skills outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.


Supervisory/Lead Responsibilities:

The Sr. Marketing Manager will lead and manage 5-7 team members at various levels within the marketing team, including coordinators, associates, and managers.


Education/Experience

  • Bachelor's degree in marketing, communications, or business-related field. MBA preferred;
  • 10+ years of experience in a corporate marketing environment; preferably within durable goods, home-improvement, or CPG;
  • Specific work experience in B2C and B2B marketing, sales, advertising, brand management, project management, administrative support operations, written communications, and budget management are highly desirable;

#LI-TTJH

James Hardie is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, among other things, or as a qualified individual with a disability. Equal Employment Opportunity is the law.