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Associate Product Manager At IMS Group

Location: Burlington, Ontario

Job Description

  • Works with the Marketing Manager and International Product Managers to support the development and implementation of brand strategies.
  • This position assists with the management of marketing, forecasting, promotional programs and sales support for assigned company brands.
  • Strategic product management; includes planning, development and execution of all phases of product launch, both pre and post (manage product lifecycle – pre, post and discontinuation phases for assigned hearing aid, accessory and battery brands)
  • Identify and address market needs
  • Assist Marketing Manager with forecasting and budgeting of brands
  • Collaborate with Marketing team for development and management of support materials (print, electronic, video, POS, etc.), customer events and other marketing support initiatives to support brands
  • Quarterback all internal and external communications for brands
  • Manage a full spectrum of marketing projects from developing campaigns to executing product launches
  • Drive content for internal and external events (tradeshows, webinars, seminars, etc.)
  • Manage development and execution of promotions, initiatives and other marketing efforts to increase sales
  • Meet all objectives and timelines related to product launches, events and initiatives
  • Coordinate with HQ and internal departments for forecasting and ordering product marketing materials, POS and product needed to support launch
  • Participate in copywriting, proofreading, graphic implementation and printing of literature and collateral materials
  • Participate in the creation of marketing materials, trade and consumer ads, specific website projects, power point presentations, and other marketing materials.
  • Other related duties as assigned.

Job Requirements:

  • Strong data and analytic skills (Excel)
  • Above average communication skills
  • Proficient in Microsoft office (Word, Excel, Power Point), email and internet
  • Marketing knowledge
  • Industry knowledge – an asset
  • Knowledge of Adobe CS (specifically InDesign, Illustrator, Photoshop, Acrobat) an asset
  • Valid driver’s licence
  • Marketing or Business degree/certificate or equivalent work experience
  • 5+ years’ experience in marketing&/or product management role
  • Audiologist or Hearing Instrument Specialist/Professional designation an asset
  • Can legally work in Canada