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Marketing Project Manager At Ideal Image

Location: New York, New York

Job Description

Ideal Image is North America’s #1 Advanced Skin, Face and Body Spa for non-invasive aesthetic services that help you look and feel your best. Our goal is to help our clients achieve life changing results, whether it’s getting rid of unwanted hair, to prevent or address the signs of aging with healthier, more youthful skin, or to improve your body shape. Being a part of the team gives you the opportunity to watch our clients change their lives for the better. All services are safe, effective, FDA cleared procedures that are tested in our research and development center.

Responsibilities

The Marketing Project Manager will be an integral part of the strategic planning and tactical execution of marketing initiatives for the nation’s largest provider of non-surgical cosmetic procedures that help their Guests look and feel their best. You’ll support the business by developing, implementing, and managing marketing solutions through successful project management and collaboration. We’re looking for someone who can set a vision and can solve problems from 30,000 feet as well as dive deep into the details and roll up their sleeves to get things done.
  • Act as the central hub between the internal marketing department, external agencies, and executive leadership to implement and manage key marketing initiatives and monthly digital media campaigns
  • Partner with leadership team in managing external agencies (media and creative) in terms of timelines and dependencies
  • Maintain calendar for testing agenda which may include offer tests, landing page, and other digital tests; track and report ROI and ensure the marketing department incorporates learnings as appropriate
  • Assist with technology implementation
  • Align cross-functional work teams to achieve company driven leadership vision
  • Partner with business vendors to leverage promotions, extend customer reach, and identify areas of opportunity for better partnership and collaboration
  • Identify opportunities to enhance the customer journey, including extending the customer lifecycle and increasing customer engagement
  • Support new product launches and new center openings, including Grand Opening events regarding deadlines
  • Develop and manage email and texting campaigns
  • Assist with project management and deadlines required to execute agains our email and mobile texting campaigns

Qualifications

  • Bachelor’s Degree in Business (preferably Marketing or Project Management concentration)
  • Three (3) years project management experience leading cross-departmental launches from planning to execution
  • Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) certification, or willingness to acquire within 60 days of hire
  • Multi-unit retail is a must
  • Former experience as project manager at an advertising agency preferred
  • Familiarity with performance marketing and media buying across multiple platforms (digital, radio, paid media)
  • Knowledge of multi-unit retail/service industry and/or performance marketing
  • Proven strategic and creative thinking, problem solving, and individual initiatives
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
  • Familiarity with creative development and design, or working with creative agencies/studios
  • Excellent verbal, written and interpersonal communication skills