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Digital Analytics Manager At iCrossing

Location: Chicago, Illinois

Job Description

Why iCrossing
We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit. What we do starts with our people.
We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.


The impact you will have
The Manager, Analytics plays an integral role in delivering online marketing insights to clients by working alongside the iCrossing Media and Account Management teams to lead the strategic elements of Media reporting, performance forecasting and Web Analytics. This position provides significant value to our teams and clients, requiring not only quantitative data analysis skills, knowledge of various Web/Marketing analytics tools, but also a true passion for data and the relevant information that it can provide.

What you’ll do
  • Build statistical data models (media mix models, campaign optimization, sensitivity analysis, seasonality, prescriptive analytics)
  • Apply data science principles such as decision trees, logistic regression, neural networks, clustering and segmentation, data mining and other techniques
  • Interact directly with clients and offer thoughtful and deliberate strategy around media campaign execution and website user experience
  • Collaborate with external and internal teams to solidify findings and insights around pre-campaign projections and deep-dive post-campaign analysis to optimize marketing strategy
  • Execute digital and multi-channel campaign measurement and analysis, perform ad-hoc analyses, and present conclusions
  • Gather business requirements and identify measures, approaches and methodologies for measuring success against objectives
  • Develop actionable recommendations and communicate them in an easy to digest manner
Who you are
  • You have 5+ years of experience in digital analytics with a media focus
  • You’ve proven analysis skills and ability to present data to audiences with diverse backgrounds
  • You’re knowledgeable of online advertising and media management systems such as:
  • AdWords, adCenter, DART, YouTube Analytics, DoubleClick, Facebook, TubeMogul, Kenshoo, Marin, TradeDesk, and Atlas
  • You are an expert in various quantitate tools and languages such as:
    • R (ggplot2, dplyr, knitr), SAS
    • Python (NumPy, SciPy, Seaborn, TensorFlow)
    • SQL (BigQuery, Hadoop, AWS, Oracle, MySql, Teradata)
    • DataWarehouse, DataMart, ETL environments
    • Data Visualization (Tableau, PowerBI, D3.js, Datorama)
  • You’re able to manage, delegate, and assign complex projects and timelines
  • You have impeccable attention to detail and very strong ability to convert complex data into insights and action plans
  • You have excellent written, verbal and presentation skills
  • You have a BA or BS in a quantitative field: Advanced degree is a plus
  • You’re proficient in various Adobe Marketing Cloud tools, such as:
    • Workspace/Report Builder/Data Warehouse
    • Audience Manager (AAM)
    • Media Optimizer (AMO)
    • Experience Manager (AEM)
  • You have experience with different digital analytics platforms: Google Analytics, Webtrends, Coremetrics