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Marketing Specialist At ICF

Location: New York, New York

Job Description

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

Commercial Energy Division

Marketing Specialist

New York

ICF is looking for a full-time Marketing Specialist to be based in New York, where we have offices on Wall Street and in Midtown. The person filling this role will support our growing work in distributed energy resources and energy efficiency in New York and the Northeast.

About ICF's Strategic Communications and Marketing Capabilities

Ranked in 2017 by PR Week as the 8th largest agency in the country, ICF’s award-winning strategic communications and marketing group includes more than 1000 public relations, marketing, digital, and creative professionals. ICF offers a 200+ person creative services group that includes art directors, graphic designers, copywriters, technical writers, production specialists, videographers, and motion graphics specialists. We also have a full-service digital and media services team with expertise in planning and placing paid, earned, and owned media.

ICF has been marketing to consumers and businesses about the benefits of managing energy use for nearly 30 years, and currently is providing marketing support for more than 50 utility energy efficiency programs across the country. Our marketing team produces award-winning work that changes behavior and ultimately helps individuals, businesses, and entire communities; the mission-driven work we do every day strives to makes people’s lives better.

Job Description:

As a member of the Commercial Energy Division, the Marketing Specialist will support the planning, development, and implementation of marketing and communications strategies and tactics on behalf of ICF’s energy efficiency and distributed energy resources clients in New York and the Northeast.

ICF is looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will be based in New York City (ICF offices are located on Wall Street and in Midtown) and will involve coordination with other ICF teams supporting the portfolio of programs in this region, as well as with other ICF team members in Fairfax, VA; New England; Washington, DC; Columbia, MD; as well as teams based throughout the US, to serve our many clients. Up to 5% of travel may be required.

Key Responsibilities:

  • Supporting the marketing ICF delivers for residential energy efficiency and distributed energy resources programs on behalf of utilities and energy clients located in New York and the Northeast region.
  • Working directly with clients and supporting the ICF marketing team in developing and implementing marketing and communications to educate customers about energy efficiency and distributed energy resources and drive participation in related programs.
  • Working with ICF Data Analytics and IT integration teams to develop, measure and sustain strategically targeted marketing campaigns.
  • Working directly with the ICF Creative Services team to fulfill the development of on- and offline-marketing materials including websites, direct mailers, brochures, testimonials, technical fact sheets, applications forms, email and direct mail campaigns, newsletters, advertising, etc.
  • Working with the ICF Media Services team to support the development and implementation of vertical marketing and advertising campaigns, coordinating multi-channel deployments (i.e., digital, broadcast, print, social, etc.)
  • Coordinating the review and approval processes for marketing deliverables, including working across the internal and external stakeholders to gain consensus.
  • Supporting the management of project budgets, including revenue forecasts.
  • Tracking and preparing monthly marketing reports against key performance indicators (KPIs).
  • Supporting business growth strategies, including expanding work within existing accounts and responding to RFPs.

Basic Qualifications:

  • Bachelor's degree, required.
  • Managing a project from start to finish. Conceptualizing and aligning with the client, interacting with editors, designers, production managers through completion of project.
  • 5+ years of professional marketing communications experience.
  • Knowledge of traditional and social media environments.
  • High attention to detail with the ability to manage multiple ongoing activities.
  • Willingness to travel up to 5%.

Professional Skills

  • Detail oriented and precise.
  • Responsive to feedback.
  • Excellent verbal, interpersonal and written communication skills.
  • Strong analytical, problem-solving and decision making capabilities.
  • Ability to multi-task in a fast-paced environment.
  • Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude.
  • Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel).
  • Ability to be flexible to handle multiple priorities.

Preferred Skills/Experience

  • Energy or energy efficiency marketing and/or program delivery experience
  • Experience developing education and outreach materials
  • Experience working in a multi-task environment

    You may be required to participate in periodic drug testing and background checks.

    ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce.

    ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity)

    Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement .

New York, NY (NY18)