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Marketing Manager At hopewell capital corporation

Location: Calgary, Alberta

Job Description

Title: Marketing Manager

Company: Hopewell Residential Management

Job Type: Full-Time

Department: Marketing

City: Calgary


Hopewell Residential Management LP (“Hopewell”) is one of Alberta’s leading residential development companies, building homes and creating communities where people love to live for more than 20 years. Hopewell is a fully integrated residential land development and homebuilding company, which prides itself on market leadership through the passionate pursuit of excellence and the goal of creating a valued legacy of outstanding new communities and beloved new homes.

It’s our mission to change the way people buy and enjoy their new-home building and new-home ownership experience. Our mantra is simple: Live Happy. Live Hopewell. We want the home buying, home building, and homeownership experience with Hopewell to be the best there is, and we won’t settle for second place. We are in the process of building a world-class customer care team that will distinguish Hopewell as a leader in homeowner experience and customer service excellence.


Hopewell Residential currently has a full-time opportunity for a Marketing Manager to join our team.


Reporting:

This position will report directly to the Senior Manager, Marketing.


Key Responsibilities:

The Marketing Manager is responsible for planning, managing and executing Hopewell Residential (Hopewell) Marketing projects and campaigns. The manager will be creative, yet analytical, with the ability to report on campaign successes and objectives, nimbly adapting in real time to ensure optimal project performance. Other duties of the position include:

  • Develop, support and implement targeted Marketing strategies/campaigns;
  • Project manage multiple home-building and community development Marketing projects, overseeing details, achieving deadlines and remaining on-budget;
  • Manage project websites, touchscreens and online assets, reviewing regularly for accuracy, and proactively updating when required;
  • Develop, manage and track campaign budgets with a close eye for accuracy;
  • Contribute to social media and communications efforts, including Facebook, Twitter and Instagram; write and send emailers and blogs; and more as required;
  • Independently manage Pardot and Salesforce marketing campaign materials, including emails, automated campaigns and reporting;
  • With a designer, develop and execute on a wide range of Marketing project items, including brochures, community Marketing maps, sales collateral and Marketing materials;
  • Oversee and execute tactical requirements as required, such as signage and pageantry; event-planning; sales center/show home client experience and updates;
  • Be a key point of contact for project-related Sales team(s);
  • Assist with the preparation and submission of all industry-related award submissions;
  • Other duties and responsibilities as assigned.

About You:

You successfully balance strategic thinking with tactical work – you are both a thinker and a doer. You are a digital-focused, modern marketer who is emotionally intelligent, resourceful, results focused and energetic, with a positive disposition and orientation towards outstanding and collaborative Marketing teamwork. While this role does not have direct reports, you will be expected to delegate to partners, contractors and admin support team members, and will successfully manage all projects with a collaborative mindset.


You have experience in a fast-paced role where you were independently and successfully managing numerous high-priority projects, campaigns and tasks. You have a proven track record in collaborating in a dynamic environment, are highly detail-oriented, and always communicate clearly and respectfully.


In addition to strong interpersonal and communication skills (both written and verbal), you have a track record of marketing success from your previous role(s). Finally, you are self-directed, innovative and tech savvy, with:

  • Post-secondary degree or diploma in Marketing, business, or related field;
  • 7+ years of progressive experience in the Marketing field, including management;
  • Evidence of successful event planning, Marketing, public relations, project management, etc.;
  • Ability to identify and manage conflicting priorities;
  • Superior organizational skills with the ability to handle multiple, deadline-oriented priorities;
  • Previous experience within the development or residential construction industry considered an asset;
  • Ability to meet time-sensitive deadlines;
  • A valid driver’s license and access to a personal vehicle;
  • Knowledge of and interest in the competitive environment.

Working Conditions:

Traditional core office hours are Monday to Friday 8:00 am to 5:00 pm. This position will require attendance at events and show home openings outside of regular work hours, including evenings and weekends. Travel will be required.