Fix Auto World is currently looking for a recent college- or university-level Marketing graduate to join our global team and play a key role for a one-year contract in developing, implementing and managing data-driven strategies to grow our leading automotive brands. Reporting to the VP Marketing, the Franchise Marketing Specialist will collaborate with local team and overseas business partners to analyse market opportunities, forecast product demand, and analyse the performance of online channels. Success will be measured through a combination of channel growth and performance.
You are a recent marketing graduate with very strong data analytical skills and knowledge, the ability to communicate in Chinese (Mandarin) and Japanese, looking to gain a wide range of experience in the automotive services and franchising industries and have a direct impact on growing our family of global automotive brands. You take ownership of projects managing multiple priorities and are have a knack for cutting through the noise to identify key trends and opportunities. People would describe you as genuine, hard-working and structured in your approach.
Perform analysis of potential markets, product distribution and web channel data to deliver accurate, insightful and actionable recommendations to the VP Marketing and other regional stakeholders.
Deliver accurate, insightful analysis and recommendations on for market development opportunities in China, Asia, the Middle East and Europe; accurately forecast product manufacturing and distribution requirements for a range of proprietary glass repair and replacement products; perform analysis of web site data to inform our online marketing development strategies.
Franchise Market Analysis:
Our long term growth strategy is based in large part on establishing successful franchise networks in countries in Asia, the Middle East and Europe. Our success will depend on understanding the key players, challenges and dynamics of new markets before we enter into discussions with business partners. Your analysis will have a direct impact on the growth of our networks in Asia, Europe and the Middle East by providing strategic insights that will allow us to tailor of approach in each market.
Part of our role is to support global franchise success by providing tools and templates to be used by them in local (regional) marketing efforts. You will play a key role in helping us better understand the needs of franchisees in different part of the world, and develop the marketing tools and collateral that they can use to grow their business.
We manufacture and distribute or sell a range of industry-leading products used in windshield repair and replacement, including SRP urethanes and primers, NOVUS repair resins and tools, and NOVUS Plastic Polish. Our ability to correctly forecast demand, production and inventory has a direct impact on the quality and profitability of these product lines and you will play an essential role in helping us achieve these goals.
REQUIRED KNOWLEDGE, SKILLS & ABILITIES
PROFESIONNAL DESIGNATION/CERTIFICATION & EXPERIENCE
Job Type: Contract