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Instagram Product Strategist At Facebook

Location: New York, New York

Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Creative Shop is a motley crew of adventurers, dreamers, idealists, entrepreneurs, misfits, designers, writers, inventors, data hackers and artists who are hungry for crafting new ideas. A crew whose mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business.
We unreservedly believe that creativity is what drives innovation in every aspect of the modern world, disrupts industries, improves the status quo, and helps brands tell the stories of tomorrow to the right people at the right time.
You belong in our tribe: If you think realistic is the most common path to mediocrity. If you are hungry to run fast, learn more, never be complacent. If the intersection of creativity and technology is what makes your blood run fast. If you believe data, tech and product innovation is fundamental in the creative process. If settling for good scares you and makes you itch. If you aren’t afraid to take what we have and make it 10x better. If you love brilliant debates on how to build and craft better stories. If constant change doesn’t bother you but excites you. If you aren’t afraid to put your hand up for the seemingly impossible assignments. If you want to work with a diverse bunch of creative misfits to tell stories that you weren’t able to tell before. If you love thinking and building prototypes and frameworks to lead the industry to better work for our platforms. If you can use technology as an enabler to tell stories in different ways. If you love brands and want to help them tell stories that speak their truth in the world. If you want to be part of a team that is leading the way in telling stories for the future. If you want to humbly lead the industry to create the best work of your (and their) life.

Come be part of the creative team at Facebook that is leading the industry in new ways to build advertising ideas in the rapidly changing media, mobile, and marketing world. As an Instagram Product Strategist for Facebook, you’ll partner with our product teams to build and deliver products that empower businesses of all sizes. You’ll have a dual citizenship on the Creative Shop where you will lead our efforts to inspire advertisers and you will partner with our product management and product marketing teams to shepherd new products to market.
You’ll put your storytelling skills to work as you build product narratives worthy of being delivered on the most important industry stages. You’ll develop an approach that ensures the broader Creative Shop is well positioned to build work that supports the new products launched and new ways to develop advertising ideas. You’ll roll up your sleeves on scaling our ideas through products that democratize creativity across all scale of advertisers.
In this role, you will grow your influence across internal teams including marketing, sales, and product to uncover new ways to drive impact. You will manage long-term vision and deliver near-term impact for business products. Your passion for creativity applied to business, along with your skills as a builder of products will be a great addition to the superpowers of this team. You’re a builder, doer, and live to create ideas and transform them into actual products that will impact a billion plus people and millions of brands.
You will be focused on redefining shopping on mobile for Instagram. You will be investigating, exploring and inspiring retailers, e-commerce and digital disruptors to new and novel ways to connect people to the things they love. You will be uncovering insights to make our shopping experience more seamless, more delightful and provide more impact to the advertisers who are on our platform. You will keep your ears and eyes on the ground to figure out what stories make people tick and move to buying something they may not even know they wanted. From planned purchases, to creating experiences that elicit desire, you will be uncovering the right experience for our community on Instagram that is authentic to the brand and to the Instagram experience. As part of this job, you will be meeting with the most innovative retailers through the Instagram Shopping Advisory Board in the business to pilot programs, to test and learn and to bring back inputs for creative product development. You will be thinking of the entire consumer journey from discovery to purchase - from the cross-platform experiences across the many FOAS platforms as well a traditional and non-traditional media that play a role. At 50,000 feet, you will be evolving shopping on mobile, and at 500 feet, you'll be using your abilities and all of the inputs above to push product innovation to new places.
This is a full-time position located in our New York, NY office.
Applicants must be able to obtain work authorization in the US at time of hire. As company sponsorship is not available, worker will be required to maintain work authorization during employment.

  • Represent the Creative Shop and the needs of marketers in the strategic decisions connected to Instagram and Facebook's ad and commerce products.

  • Partner with product management, product design and product marketing teams to develop and release new products developed specifically for small and medium businesses.

  • Help lead, develop and deliver the most important stories about product that Instagram and Facebook needs the world to know.

  • Run point in deploying alpha/beta opportunities for the Creative Shop to create/co-create on the next set of ad products.

  • Develop creative and strategic frameworks to push the broader Creative Shop and creative industry to experiment and create new ways to inspire people through our product offerings.

  • Work with others on the Creative Shop Regional and Global team to develop product hypotheses and co-develop work that tests these ideas.

  • Work hand-in-hand with key cross-functional partners to create scalable best practices, playbooks, programs focused on product adoption and growth.

  • Build empathy within our product teams for the needs of small and medium businesses.

  • Bring curiosity, grit, creativity, empathy and passion every day to the team and this role.

  • 10+ years of experience in brand marketing/advertising or product management

  • 3+ years of experience working with retail, e-commerce and direct response clients

  • Knowledge of consumer journey from discovery to conversion for retail and e-commerce

  • Experience in product development and knowledge of product life cycles

  • Experience working with product teams including product managers, engineers and product designers

  • Experience working with engineering teams and experience prioritizing

  • Experience understanding and using data to inform your work

  • Storytelling and communications experience

  • Strategic: Knowledge of digital marketing and product roadmaps and how to build strategies across multiple verticals