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Digital Marketing Manager, Facebook Business At Facebook

Location: New York, New York

Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
The Global Business Marketing team is looking for an experienced integrated Digital Marketing Manager to join the growing digital marketing and media practice.

The ideal candidate is a bold, multi-faceted and innovative digital marketer with a strong background in media strategy, channel operations, campaign execution, analytics and experience successfully working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and has a passion for making the world more open and connected.

RESPONSIBILITIES


  • Digital Strategy: Drive digital marketing strategy for Instagram and Facebook Business across digital channels including web, email and automation, social, and media.


  • Audience Development and Insights: Understand audience, audience insights and audience needs. Determine how to reach and engage our target audience to breakthrough with key programs and messages.


  • Program Support: Collaborate with Instagram and Facebook Business team (regional and global) and cross-functional partners to integrate digital, email, web and media executions into Go-To-Market plans for priority programs and initiatives.


  • Channel Strategy and Plan: Develop integrated media and digital strategy and plans across paid, owned, and earned channels to drive impact for the business (Web, Blog, Email, Social, Media).


  • Partnership and Communication: This role is highly cross-functional. You will be responsible for effective partner development and management. Strong communication is required for this candidate to be successful.


  • Agency Management: Coordinate with internal and external partners and agencies to successfully execute, activate and deliver plans.


  • Flawless Execution: Ensure all plans hit milestones and achieve desired delivery, within budget.


  • Measurement: Establish KPIs to track and measure digital efforts throughout each half. Work with cross-functional partners to pull and share key data with stakeholders at the program level, as well as in end-of-half wrap up reports with qualitative insights, key learnings, and recommendations for strategic shifts.
MINIMUM QUALIFICATIONS


  • Bachelors degree


  • 10+ years of experience as a digital marketing manager in-house or at media, marketing or advertising firms or agencies


  • Experience in digital marketing roles with increasing scope and impact at a marque brand


  • Knowledge of all aspects of online and offline media trends, channels and practices


  • Experience owning and operating the digital channels for a global brand


  • Experience developing and managing digital strategy and execution globally


  • Experience collaborating and communicating with cross-functional partners


  • Experience leading and managing projects from start to finish


  • Experience improving internal processes and creating structure within an organization


  • Experience developing a roadmap to collect the data needed to make business decisions
PREFERRED QUALIFICATIONS


  • Experience managing social media in tech and in B2B


  • Experience managing people and developing teams