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Digital Marketing Director At Eileen Fisher

Location: New York, New York

Job Description

EILEEN FISHER creates simple, timeless shapes designed to work together effortlessly, season after season. We make our clothes to last—and then take them back to be reworn again or remade into entirely new designs. We believe in the fundamental potential of every person—our employees, our customers and those who make our clothes—and are committed to creating conditions that empower people. It’s all part of our commitment to doing business in a way that helps build a better industry. And a better future. Our clothes are sold at over 65 EILEEN FISHER retail stores, and 1,000 department and specialty stores internationally, as well as 2 RENEW stores, which feature gently worn and remade designs from our take-back program. EILEEN FISHER is the largest women’s fashion company to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability and transparency.

Team Description: The Digital Marketing team supports our direct-to-consumer business through programs including email, paid search, SEO, affiliate, A/B testing, brand and performance paid media. The team works cross-functionally with marketing, creative, retail, and digital commerce partners to collaboratively find innovative solutions and reach business goals.

Position Summary: The Digital Marketing Director will be responsible for driving the strategy and planning for paid search, affiliate, organic search, A/B site testing and optimization; helping to drive sales and engagement for both digital commerce and retail stores. He/she will be responsible for ensuring digital marketing campaigns are driving qualified traffic, improving ROAS and overall program performance, leveraging iterative testing and data analysis. With a passion for performance marketing and an obsession with KPIs, this leader will play a pivotal role in transforming EILEEN FISHER’s digital marketing program.
The ideal candidate has a proven track record for driving direct response digital marketing programs. The Digital Marketing Director will manage site optimization, paid search, affiliate and organic search forecasts and plans, developing, enhancing and growing these channels through not only optimization efforts but also through championing and implementing new ideas and campaigns.

Duties and Responsibilities:

  • Lead strategy and manage paid search, organic search, and affiliate programs, ensuring campaigns are driving qualified traffic.
  • Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.
  • Develop paid search campaigns and new program initiatives with a focus on acquisition, engagement, and retention strategy, leveraging CRM lists and segmentation to optimize and meet customer strategy targets.
  • Oversee, develop, and manage an in-house paid search team of three, ensuring business goals and ROAS targets are met.
  • Responsible for site optimization strategy and planning, including site A/B site and user testing.
  • Lead development and implementation of site optimization strategic testing roadmap. Manage the Digital Marketing Optimization Specialist to execute landing page testing, personalization, and promotional site marketing.
  • Partner with third party agency and manage search engine optimization efforts, working internally cross-functionally to develop content strategy and translate business goals into SEO strategies.
  • Measure and optimize campaign performance, leveraging analysis and data to both identify optimization within the current business and new opportunities for growth.
  • Socialize campaign analysis and hindsights. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.
  • Manage digital marketing promotional cadence and planning including development of new and innovative ideas, programs, measurement, and reporting on ROAS and campaign performance
  • Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance marketing management.
  • Oversee channel briefs, ensuring all requests meet campaign needs and timelines. Responsible for approval of all assets before campaign launch including campaign QA.
  • Responsible for leadership and development of three direct reports.
  • Continuously staying up to date on industry trends and innovations to maintain detailed knowledge of digital marketing best practices and the retail direct to consumer landscape.

PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.


Required Skills

Required Experience

Education: Bachelor’s in Marketing or related field preferred

Required Experience:
7+ years of digital marketing experience, including experience in paid search, organic search, affiliate, and site A/B testing. Proven track record of managing digital marketing channels and successfully optimizing performance. 3+ years of management experience. Strong analytics skills including ability to synthesize data and provide insights and strategic actions. Self-motivator with collaborative spirit. Knowledge of digital marketing best practices. Ability to prioritize and manage multiple projects simultaneously and work cross-functionally. Proven strategic thinking, analytical, data interpretation, and problem-solving skills. Strong project management and process development capabilities. Demonstrated oral and written communication skills. Strong knowledge of Google Analytics and experience manipulating data and performing calculations in Excel to create reports (pivot tables, VLOOKUP, formulas, formatting, and dashboards). Previous experience in fashion and retail strongly preferred.
Staffing Contact:
Supervises: Senior Paid Search Specialist, Affiliate Specialist, Site Optimization Specialist
Reports to: Digital Marketing and Paid Media Director