The Digital Marketing Analyst will lead analyses to glean business insights that enhance our digital marketing performance. The Digital Marketing Analyst will drive and support next stage iterations on user experience, testing, content, copy, and other important aspects of our digital purchase and partnership marketing programs to increase consumer engagement and acquisition.
The Digital Marketing Analyst role encompasses analysis of the digital purchase experience: partnership campaign analysis, partnership lead nurture, and cart optimization across the various web site properties.
The ideal Digital Marketing Analyst candidate must be analytical but possess the skills to translate data into business strategies that deliver measurable results. This person will be responsible for daily/weekly monitoring and reporting, ad hoc deep dives, and leading meetings to share key data points and recommendations.