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Digital Marketing Coordinator At effect:hope

Location: Markham, Ontario

Job Description

Make a Difference

Execution, innovation, curiosity and passion – these are the values that make effect:hope stand out. Our strategy is to end stigma and suffering from curable diseases like leprosy, Lymphatic Filariasis, Buruli ulcer, and worms. With 1 in 7 people affected by a Neglected Tropical Disease (NTD) this is a global concern.

This is your chance to join the Marketing team at effect:hope to help create positive change for people living with a Neglected Tropical Disease like leprosy, Buruli ulcer or Lymphatic Filariasis. Physical and mental health is critical to a good life. The people you will help and bring awareness for are forgotten by the world. They live in remote villages, are ultra poor, and highly stigmatized.

As the Digital Marketing Associate, your world will be all about reaching the Canadian consumer base to share the story of people affected by NTDs.

Specifically, working with the Senior Marketing Manager, you’ll be responsible for actively growing our donors base and donor retention through digital advertising, SEO/SEM, analytics, storytelling via video and written content. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

You will experience and articulate Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable. Join the effect:hope team and be part of a powerful and effective force for good.

Location: Markham, Ontario

Perks

  • Medical & dental benefits plan
  • Pension plan
  • Vacation pay
  • Flexible work schedule
  • Potential for remote work
  • Travel
  • Being part of a close-knit and fun team using their gifts to do God's work!

Principal Duties and Responsibilities

  • Assist Senior Marketing Manager in the execution of marketing and advertising strategies
  • Write, edit, design, monitor and track Digital Display Ads on Google, Facebook, Instagram, and other digital platforms
  • Write, edit and design compelling content for effect:hope's digital channels, including video content
  • Collect and analyze digital metrics using Google Analytics, producing monthly reports to inform campaign strategies
  • Create and implement SEO/SEM evergreen and short-term campaigns
  • Monitoring SEO activities and updating website content strategically for SEO optimization
  • Create digital images using Photoshop and edit videos upon request
  • Prepare detailed report analytics as requested
  • Assist in lead generation execution and monitoring
  • Execute, monitor, and report
  • Participate in team and campaign strategy sessions
  • Keeping knowledge up-to-date by participating in educational opportunities
  • Other duties as needed

Requirements

  • Bachelor’s Degree or Diploma in Marketing, Advertising, or Communications
  • Experience in digital advertising
  • Strong knowledge in Adobe Suite products, especially Photoshop and Premiere Elements
  • Experienced in SEM & SEO and able to use Google SEO tools such as Google Analytics, Optimizer, AdWords, Tag Manager, Search Console, and Keyword Planner.
  • Experienced in Google Ads creation, testing and optimizing
  • Experienced in Google Ad Words creation, testing and optimizing
  • Experienced in Facebook Ads creation, testing and optimizing
  • Proactive, reliable, responsible
  • Attention to detail, strong follow-through, and the demonstrated ability to meet deadlines
  • Ability to approach problems with a sense of ownership, enthusiasm and innovation
  • Must possess passion, integrity, professionalism, and an entrepreneurial attitude

TO APPLY:

Please submit your resume and cover letter, including your salary expectations using the Apply Now button below, by 5:00pm on May 24. Please use the following file naming convention: LastName_FirstName_DMC.

effect:hope is committed to the protection of all people; all offers of employment will be conditional upon the successful completion of reference checks and a Police background check. Qualified candidates must be able to demonstrate a commitment to the core values and mission of the effect:hope partnership.

In accordance with the Accessibility for Ontarians with Disabilities Act, support will be provided in the recruitment process and accommodations for disabilities will be provided on request wherever appropriate. We offer a challenging, team-oriented work environment, competitive income and benefits, and opportunities for professional and personal development and growth.