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Growth Developer At CareGuide

Location: Toronto, Ontario
Salary: $45K - 70K CAD per year

Job Description

If you're someone who thrives in an autonomous environment and loves making things grow - this is the perfect opportunity for you.

We're looking for a Growth Developer to delve into our technical SEO strategy. You'll be completely responsible for the channel, with opportunities to set your own objectives and learn as you go. The three things you need are:

Drive to make a real impact on your own terms
Some knowledge of deploying code (as you'll be responsible for all changes to our SEO)
An unwavering love for making things grow (including yourself)
Who are we? CareGuide is one of Canada's fastest growing startups. We make it easier for families and individuals to find care for their loved ones through a portfolio of specialized marketplaces, including,,, and 26 other domains.

Careguide team working at the downtown toronto office

We have a history of being unorthodox. In 2015, we acquired and tripled its revenue within one year. In 2016, we made our foray into FinTech through an in-house payroll solution, and we've built a one-of-a-kind investor group including over 60 successful entrepreneurs.

We're a pretty tight-knit group. Our regular team socials, bi-weekly cross-team meetups, and catered Friday lunches help with this, but the real secret is hiring people who care about their colleagues and are excited to build something big.

This culture helps fuel a high-trust workplace, which allows us to do fun things like offer unlimited vacation. Our team is constantly looking to improve and works hard to build each other up. We succeed and fail together. In this vein, our company is seriously committed to your growth.

*Want in?*

We run several unique automated marketing systems, which have powered our outstanding growth to date. One of the most green field marketing opportunities at CareGuide is an oldie but a goodie: SEO. We're hiring a technical growth marketer to help us accelerate our organic user acquisition.

We've laid the foundation, proven the impact, and need someone creative, resourceful, and gritty like you to take our SEO game to its logical extreme.

Careguide team is a diverse employer

*What this looks like*

We operate in a highly autonomous environment, so this channel is yours to own; on-page optimization, backlinking, keyword analysis, content, and technical interlinking are all under your purview.

You'll envision the strategy, and you call the shots on how it is executed. The challenge for you to solve is bolstering CareGuide's organic growth with your technical ingenuity.
*About you*

To enjoy this role, you're probably inventive, curious, and very comfortable digging into data. You have some technical ability (we're not talking full-stack engineer, but you've deployed production code before).

When things don't work out, you take accountability. You thrive on feedback, take ownership for your work, and operate with a small ego. You don't mind ambiguity and enjoy discovering solutions independently. When looking to evaluate success, you turn to data and outcomes.

At the same time, you're tenacious. You understand that big goals require persistence and hard work. You aren't afraid to do some less-glamorous work in pursuit of a larger accomplishment.

You are a born and bred growth marketing nerd, or at least you want to be. You may or may not be entrepreneurial, but you are definitely ambitious. You've got big dreams and want a strong company like CareGuide to help you get there.

Above all, you strive to make an impact.

*What We Can Promise You*

Unmatched learning. CareGuide has significant marketing experience. Our goal is to rapidly have you scale into one of Toronto's best performance marketers.

Extensive mentorship. Weekly one-on-one's, frequent skip-level meetings with our VP of Marketing, and a learning budget all exist to help you excel. Opportunities to learn outside your discipline abound, for example by developing your technical chops or growing as a designer.

Continuous growth. We hope you're excited to feel challenged every day here. As you scale up and develop mastery, we'll make sure you're constantly exposed to new opportunities to push yourself.

Exponential career trajectory. "Careers not jobs" is a central value at CareGuide. We're committed to making CareGuide the best place to grow your career.

CareGuide team on the roof top


You trust data over intuition
You are keen to apply an analytical mindset to drive growth
You get excited about doing hard things, without a clear roadmap

Experience developing and testing hypotheses
An understanding of SQL
Exposure to implementing SEO strategies
Anything else?

Our team values diversity. We encourage applications from individuals of all races, ethnicities, religions, genders, sexual orientations, gender identifications, abilities, incomes, and ages.

If you would like to request accommodations for your interview, please feel free to do.