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Digital Marketing Specialist At Build.com

Location: Bolingbrook, Illinois

Job Description

Job Title: Digital Marketing Specialist

Department: Marketing

Reports To: Senior Marketing Manager

Location: 969 Veterans Parkway C, Bolingbrook, IL 60490

Employment Type: Full Time, In House

Start Date: ASAP

Duties include, keyword research & generation, pay per click account management, search engine optimization, link building initiatives, website optimization, social media marketing and other related duties. This position will work closely with the Marketing and E-commerce teams.

Responsibilities:
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, and Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  • Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the internet marketing team.
  • Writing analytical and monthly progress reports
  • Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns
  • Website optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization (SEO) copywriting
  • Leverage social media and social signals to improve Search Engine Optimization (SEO)
  • Be an expert in the Search Engine Marketing (SEM) space by staying on top of current Search Marketing news, search engine optimization strategies, search engine features and algorithm changes
Requirements:
  • Bachelor's degree in relevant field or equivalent work experience
  • Proficient in Excel
  • Strong critical thinking ability
  • Strong analytical skills and attention to detail
  • Basic knowledge of search engines, website design and web-programming is desired
  • Prior search engine marketing experience a plus
  • A self-starter who can work independently, but thrives in a team atmosphere
  • Interest in power equipment and/or HVAC helpful
  • Other relevant education and/or experience may be substituted
Compensation and Benefits:
  • Competitive compensation package
  • Great 401(k) with company match
  • Generous time off which includes Vacation, Sick, Holidays, Personal Wellness Day, Floating Holidays, and Personal Days
  • Benefits package which includes Medical, Dental, Vision, Employee and Dependent Life, Employee Short-term and Long-Term Disability, and Flexible Spending Accounts
  • Wellness incentives with the potential to exceed $1k annually
  • Outstanding work environment and a unique company culture
  • Team-building and company-wide events throughout the year
  • Generous employee discounts on purchases of Ferguson products
  • Training programs tailored to your personal and professional development goals
  • Pre-employment drug and background screening required

**Power Equipment Direct, Ferguson Enterprises, and Build.com are equal opportunity employers as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability. We value diversity.