Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2017, employed approximately 6,300 people in its worldwide businesses. Brady’s fiscal 2017 sales were approximately $1.11 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
Brady's Workplace Safety (WPS) business is positioning for growth. Product management and marketing will play a critical role in defining the direction and securing WPS business growth and profitability. As the industry has evolved from a catalog sales channel to an online platform, Product Management continues to be the strategic lever driving positioning, channel, pricing and related marketing direction. As Product Marketing Manager, Americas, you will lead marketing activities for your products, oversee the growth of a product portfolio, define and execute the messaging and product positioning. Our successful candidate will be the voice of the customers in how they buy and their buying criteria, and will transfer that knowledge to the sales channels. In addition, the WPS Product Marketing Manager, Americas has ownership of the new product pipeline cycle planning, ideation facilitation and reporting.
Our successful candidate is responsible for managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, and defining the product vision. The Product Marketing Manager, Americas will have broad visibility throughout the organization by working with sales, production and support functions to drive business performance. The Product Marketing Manager will own the strategic business plan, revenue and profit performance of their product
lines across all customer segments in WPS's Americas businesses.
Essential Duties and Responsibilities:
The WPS Product Marketing Manager serves as a business line manager with
P&L responsibility. Responsible for the development of the marketing plan and execution activities to maximize sales and profitability. Specific responsibilities include strategic direction, new product pipeline, product line management, program performance, schedule, and financial performance including, but not limited to:
- Deliver growth strategies for assigned product lines based on research
Conduct analysis of market segments to identify, define and develop new
Develop product pricing, positioning and messaging that differentiates
WPS products in the market.
Define and execute multi-channel strategies and actions for on-line and
off-line (catalog, telesales, etc.) to maximize share and profitability.
Working with suppliers and R&D, manage new product roadmap and pipeline
Provide strategic, financial and technical justification for product
selection and definition.
Conduct market research and voice of customer initiatives to identify and
track market trends.
Own market intelligence; understand competitive landscape and provide
competitive analysis to strengthen and widen WPS's market position
Deliver the business case for product, with prioritized features and
Collaborate proactively with a wide variety of functional areas such as
sales, marketing and operations to develop and provide multi-media product
marketing response to customer needs and market opportunities.
Increase demand generation by developing the strategy and managing the
marketing programs that drive demand for WPS products
The WPS Product Marketing Manager, Americas will have a minimum of 5 years of marketing and product management experience for a multi-SKU complex business. Must possess proven track record of development and implementation of marketing initiatives that lead to profitable growth.
Specifically, the successful candidate should bring:
- Strong problem-solving skills to structure and conduct analysis and to
drive robust decisions.
Marketing experience in catalog and/or digital channels.
Marketing expertise in a multi-SKU environment with product line
complexity and variety.
Success leading marketing, strategic planning and growth initiatives and
proven marketing, strategic, analytical and implementation skills.
Sufficient technical depth to fully understand product development
trade-offs and next best alternatives.
Ability to define new product development strategies for assigned lines
and execute acquisition and/or manufacture of the products to meet market
Ability to define, plan and execute new product launch materials.
Experience developing and implementing pricing strategies based on an
understanding of market, trends, competitive positions, opportunities and
Ability to perform financial analysis (NPV, IRR, payback, etc.) to
support rational business decisions.
Excellent analytical skills; data driven and focused on fact based
assessments leading to economic outcomes and other quantifiable
deliverables with plans for achievement.
An undergraduate degree in engineering, marketing, economics or other
highly analytical/technical discipline required. An advanced degree is a
The WPS Product Marketing Manager, Americas should be hands-on and possess
an attentiveness to current and future customer requirements. The
successful candidate will possess the following personal attributes and
- Leadership: Able to lead, motivate and collaborate with others without a
direct reporting relationship.
Market Orientation: Has an external orientation and understanding that
all business opportunities start with knowledge of how to create value for a customer.
Results Oriented: Energetic, resourceful, with strong service orientation
and positive can-do attitude.
Initiative: Must be a self-starter and possess the ability to set the
vision then drive activities and meet deadlines.
Communication: Strong written and verbal communication and presentation skills.
- Complete insurance coverage starting on first day of employment – medical, dental, vision, life
401(k) with company match
Vacation and Holiday pay
Our company is an equal opportunity/affirmative action employer. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal "EEO is the Law" poster at:http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf