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GrpMgr, Digital Mktg (Marketing Analytics Manager) At BNY Mellon

Location: New York, New York

Job Description

The group manager for marketing analytics will lead a global team of six direct reports and will be responsible for informing data-driven decisions across global marketing. This individual will be managing both the team and strategic consultants, recommending data-driven decisions, identifying new data models, building new data capabilities, onboarding new technologies, managing data governance and providing business insights about clients and prospects in order to drive meaningful outcomes. Guides team members with analysis and best practices with a focus on strategic business decisions. Ideal candidate has experience building and implementing data infrastructures, data technologies and modernizing data practices.



Experienced manager who manages a small team of professionals who lead the planning and execution of all phases of the digital content development, analytics and insights, or user experience and platforms implementation process. Contributes to the development of the overall digital marketing strategy. Provides analysis, design, development, testing and ongoing support for digital marketing applications, sites, and channels in an environment of diverse development platforms, computing environments, software, hardware, technology, tools, etc. Analyzes the digital marketing needs of the firm and interfaces with clients to ensure systems, analytics, content, and user experience interfaces are optimized to meet their business requirements. Contributes to the development of the overall digital marketing strategy from the perspective of his/her digital marketing focus (i.e., Digital Content Strategy, Digital Analytics and Insights, or Digital User Experience and Platform Development). Oversees programming and analysis projects which may include development, installation and maintenance of application programs, production of site and channel analytics, and posting of digital content. Leads analysis of organizational needs for development and implementation of applications, new digital marketing channels, and analytics, among others. Interfaces regularly with clients and project managers to ensure the function is meeting digital marketing business needs and specifications. Ensures the availability, integrity, accessibility, and stability of digital marketing content, platforms, and systems by identifying appropriate resources to manage all systems and having a process in place to respond quickly to problems. Communicates and endorses strict adherence to development and quality standards and monitors adherence on an on-going basis. Communicates timely and accurate project-related information to relevant parties. Maintains close relationships with numerous teams, like legal and compliance, to manage high profile projects and ensure regulatory requirements are being met on time. Acts as an advocate for change management; encourages innovation and creativity in digital and technology solutions. Recruits, directs, motivates and develops staff, maximizing their individual contribution, their professional growth and their ability to function effectively with their colleagues as a team. Manages a small or specialized team of professional staff, including coaching, performance management, resource allocation, and providing direction on prioritization of work. Develops, monitors, and negotiates budgets; oversees less experienced managers' completion of domain management, vendor management, and contract procurements. Modified based upon local regulations/requirements.

Qualifications

Bachelor's degree or equivalent combination of education and work experience required; advanced degree preferred. 10-12 years of total work experience, with 1-3 years of management experience, preferred. Content management, systems analysis, and program development with related supervisory, management and administrative experience preferred; experience in the securities or financial services industries is a plus.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New York-New York
Internal Jobcode: 85437
Job: Sales/Marketing
Organization: Marketing-HR08384
Requisition Number: 1900632