BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries. As of March 31, 2019, BNY Mellon had $34.5 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.
BNY Mellon Marketing
It is an exciting time to join BNY Marketing. Under the leadership of a new Chief Marketing Officer, Marketing has embarked on a transformation to drive even stronger brand recognition, and increased client loyalty to drive organic growth. We are creating a world-class marketing organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results. Marketing and Corporate Strategy both report into the Bank’s head of Strategy, and have a close, collaborative partnership to develop and execute the Company’s top growth initiatives.
Role description and opportunities
BNY Mellon seeks a champion of data insights and a proven enterprise marketing leader who has experience creating performance-marketing cultures. You will help lead the transformation of Marketing to be more data-driven. As the Director of Marketing Analytics, you and your team will uncover marketing and client insights in order to drive business results. This role will work with large collections of data, including CRM systems, website analytics, email data, paid media campaigns, events, digital platforms, social media, client data and competitive intelligence. Through creating real-time dashboards, predictive models and audience segmentation, you will help the firm with attribution and campaign measurement—ultimately driving growth and client satisfaction. You will be a leader to the analytics team, helping to grow capabilities and improve operational efficiencies and governance. You will influence content, personalization and the customer journey to give the firm a competitive marketing advantage. This is a great opportunity to help spearhead a growing analytics group and build out this functional business area.
A successful candidate should ideally have these qualifications: