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Product Marketing Summer Internship 2019 At BMW Technology Corporation

Location: Chicago, Illinois

Job Description

BMW Technology is committed to developing creative, breakthrough connected car services that integrate consumers’ digital lives with their mobility needs. Our teams develop these experiences here in Chicago, and we’re also building a dynamic work environment. If you’re ready to help shape this exciting business, we’d like to learn how your talents can drive excellence in products and processes at the BMW Chicago Technology Center.

We are pleased to offer a Product Marketing Intern position available this summer in downtown Chicago. This position is for up to 40 hours per week, with potentially the option to extend on a part-time basis during the following school year. In this role you’ll assist the Product Marketing team with both creative and technical projects to help promote and improve the BMW Connected mobile app and service. You’ll do things like:
  • Assist in creating app store marketing content, including app descriptions, release notes, screenshots, and videos.
  • Process, prioritize, and respond to app user comments and issues to provide a better product experience and improve user satisfaction scores.
  • Communicate app user feedback themes and insights to internal teams through summary reports and in-person presentations.
  • Research and assess the competitiveness of certain BMW digital services versus those of key competitors in the automotive and internet services industries.
  • Assist in designing market research surveys, and analyze the resulting data to draw meaningful insights.
  • Regularly present your work to the internal team, including Product Marketing Managers, Product Owners, and UI/UX Designers.
What are you waiting for…jump into the driver’s seat and apply for the Product Marketing Internship today!
Qualifications and experience
Minimum Requirements:
  • Pursuing B.S. or higher in Business, Marketing, Economics, Communication, or similar discipline; target graduation date in May/June 2020.
  • Experience with marketing a consumer product or service (B2C).
  • Experience with conducting market research/surveying in some capacity.
  • Strong writing skills, with excellent grammar and attention to detail.
  • Intermediate to advanced skills in Microsoft Excel – ability to “slice and dice” data, create effective visuals, and prepare meaningful insights to summarize the data.
  • Skilled in Microsoft PowerPoint, with an eye for good, clean design.
  • Positive and upbeat attitude, with willingness to tackle new or unexpected challenges.
Bonus Experience:
  • Familiarity with mobile app marketing (app store requirements, industry best practices, A/B testing, etc.) considered a major plus.
  • Skilled in Adobe Suite or other design software.
  • Proficiency in any foreign language.

BMW NA is an EO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.