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Senior Social Media Manager At BMO Financial Group

Location: Chicago, Illinois

Job Description

The Senior Social Media Manager role is responsible for overseeing and managing the delivery of the individual group social media strategy across all social channels, and spearheading a cohesive, seamless and on-brand social customer experience with the ultimate goal of driving bottom-line business metrics. Reporting to the Director, Group Social Media Marketing, the Senior Manager, Social Media Marketing is responsible for implementing the social media strategy across all BMO’s social channels.

This role will be the strategic leader to recommend and design social media best practices for BMO’s digital brands and will measure the performance, construct tests to optimize the channels and provide advice and recommendations on social initiatives to maximize revenue opportunities and the customer experience.

Leveraging analytics and social trending to identify high-impact opportunities for customer interactions / engagement, this role will heavily influence ongoing social interactions and optimization, campaign integration delivery, regulatory / compliance social strategy leadership, social technology stack and more in alignment to the rest of the digital journey.

Key Accountabilities:

Social Media Strategy (35%)
  • Lead creation and ongoing management of enterprise social media strategy with the aim of linking BMO’s social activity to business and brand goals across BMO's multiple digital audiences.
  • The position will serve as the strategic expert and thought leader on all matters social, consulting with colleagues in public relations, marketing communications and branding, community relations, executive communications, trade shows and events and marketers from each of BMO’s businesses to help identify and manage campaigns on social media channels.
  • Partners with social media, marketing partners, digital content team members, and others across the bank, to ensure that fresh and compelling editorial content is regularly added to BMO's social media channels.
  • Work with cross-functional teams to ensure timely and effective execution of creative, powerful social media tactics to support marketing activities and brand awareness.
  • Manage external agencies in the development of social creative / content.
  • Monitor and report on social conversations and trends on the financial services industry
  • Collaborate with web design and build teams for management of social media campaigns.
  • Identify opportunities to help stakeholders achieve their objectives in general business strategy, industry issues, products and services offered customers and competitors in the market place.
  • Ensure digital brand guidelines are followed pertaining to social media properties
Relationship Management (35%)
  • Importantly, this role will lead social media team members, and is responsible for performance management, coaching and professional development.
  • Lead and guide social team in identify opportunities and provide plans and recommendations to improve social media effectiveness and efficiency of the channel.
  • Cultivate interactive relationships with Key Internal Stakeholders to understand overall business objectives, identify opportunities and understand how digital goals can be maximized through social media channels
  • Collaborate with partners to develop clear business and measurement objectives and work collaboratively to optimize digital results.
  • Represent the Social Media team on projects and initiatives, providing expertise and identify opportunities to deliver social enterprise-wide tools and resources that drive brand credibility / reputation, customer engagement and improve sales / lead performance
  • Provide competitive intelligence and insight into social media landscape and assess the business value of social media initiatives.
  • Manage external vendor relationships, ensuring scope and deliverables meet project requirements to deliver excellent user experience across all devices, browsers and social networks.
  • Collaborate with partners to develop clear business and measurement objectives and work collaboratively to optimize digital results.
Change & Innovation (15%)
  • Proactively seek out new opportunities – within and outside of social media – to find better ways to work and achieve our goals.
  • Share cutting-edge social news and capabilities with partners, so as to build our team’s reputation as thought leaders and change agents
  • Recognize new standards, create new processes and partner to update them as needed.
  • Identify opportunities and provide recommendations to improve the online customer experience and increase the effectiveness and efficiency of social and digital channels.

Risk Management and Control (15%)
  • Recognize new standards and partner with online and enterprise services team to update them as needed.
  • Understand requirements and monitor overall compliance to all online policies, procedures, and brand guidelines for any/all online properties within the BMO Financial Group social media ecosphere, identifying areas of concern to be actioned or escalating as needed.
  • Provide subject matter input into the effectiveness of social programs, and make changes as quickly as possible to resolve issues.

Qualifications

  • Undergraduate degree is a must; MBA would be an asset
  • 5 plus years of experience in the field of digital marketing and / or social media management, with a minimum of 3 years of specific experience dedicated to executing social media strategies. Advanced knowledge of digital marketing strategies.
  • Strong business acumen; financial services experience preferred
  • Solid understanding of social media and the digital landscape; must be passionate about quickly-evolving social media environment and ability to stay in the know on trends, new social capabilities, etc.
  • Strong knowledge of email and social campaign optimization.
  • Hands-on experience on Facebook Live, Twitter chats, videos as well as developing and implementing social media strategies for brands
  • Outstanding research and analytical skills
  • Superior communication, organizational, and project management skills.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Proven professional and interpersonal skills
  • Ability to manage multi-disciplinary teams (e.g. partners) towards achieving common goals
  • Excellent understanding of business objectives for digital marketing.
  • Ability to creatively solve resourcing issues / conflicts with a focus on customer satisfaction
  • Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders; consultative and interpersonal skills including process development, facilitation and negotiation
  • Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines
  • Detail oriented with analytical, communication and presentation skills (both verbal and written). Knowledge of French is an asset.
  • Flexibility to quickly adjust to unforeseen changes in priorities and workload
  • Ability to work independently, with a disciplined and organized approach
  • Ability to produce high-quality output in fast-paced, high-pressure, deadline-driven environment
  • Team player and relationship builder, able to effectively work cross-functionally and gain consensus, when needed
  • Excellent thought leadership skills with an ability to question assumptions

We’re here to help
At BMO Harris Bank we have a shared purpose; we put the customer at the center of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.
As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmoharriscareers.com .
BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.


Job

Business Advisory

Primary Location

United States-Illinois-Chicago

Organisation

Marketing & Strategy-X000072

Schedule

full-time

Job Posting

05/21/19

Unposting Date

Ongoing