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Senior Marketing Manager, Retail Marketing At BMO Financial Group

Location: Chicago, Illinois

Job Description

Senior Marketing Manager, Retail is accountable for supporting the development, execution and continuing improvement of Retail Marketing strategies, programs, tactics and plans that support the retail lending goals (mortgage, home equity and unsecured lending). This includes supporting the design, development, execution and evaluation of integrated marketing plans for selected marketing programs, designated corporate initiatives, targeted initiatives, etc. for retail lending and retail deposits.


Marketing Program Development & Execution (45%)
  • Lead cross-functional teams in the development and execution on all aspects of complex integrated marketing campaigns encompassing: strategy development, creative development, population selection, legal and compliance approval, proofreading, internal communication development.
  • Lead and consult the ongoing development, plans / test to improve the effectiveness and efficiency of marketing efforts and refinement of processes.
  • Ensure BMO Harris Bank brand promise is reflected in all marketing and customer related materials and communications.
  • Identify opportunities to leverage all channels and engage appropriate business partners/leadership when developing and executing marketing initiatives
Strategy Development & Analysis (25%)
  • Assist in the development of plans to achieve marketing goals. Including identifying market opportunities, competitive positioning, and marketing enhancements
  • Work with analytics to develop analysis plan for all marketing initiatives and evaluate post-campaign results.
  • Partner with Research to gain key consumer insights to inform future marketing programs
  • Develop business cases to support financial metrics for all marketing programs and track actual results to plan.
  • Ongoing budget management and tracking
  • Tracking competitive marketing.
Relationship and Agency Management (20%)
  • Drive and manage the development of retail marketing campaigns and collateral from an agency perspective, including writing creative briefs, facilitating approvals, and managing execution.
  • Develop effective relationships and partnerships with other Marketing teams, Product, Sales Management, Legal and Compliance and other key influencers ensuring stellar communication, collaboration and gaining the necessary approvals to deliver marketing programs that support goals.
Coaching & Mentoring (10%)
  • Mentor junior staff within Marketing team- providing counsel on how they can be more effective in role and career guidance
  • Provide feedback to partners on how they can work more effectively with team




Qualifications

Knowledge

  • 5+ years marketing experience
  • Bachelor’s degree in marketing, or related field
  • Financial Services experience preferred but not required
  • Strong knowledge of the marketing development process including strategy formulation, consumer insights, creative evaluation, media and production
  • Strong knowledge of direct and digital marketing and related strategies
  • Understand business plans, financial goals, objectives
Skills
  • Strong strategic planning and marketing skills
  • Problem resolution and reasoning skills; able to maintain composure even in stressful situations
  • Ability to handle multiple projects simultaneously with a high level of accuracy and within tight schedules
  • Able to do ROI and NPV calculations as well as other financial calculations that would help to determine if a campaign should be executed and understand the results of a campaign.

We’re here to help

At BMO Harris Bank we have a shared purpose; we put the customer at the center of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank.

As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmoharriscareers.com .

BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank is an Equal Opportunity Employer for all, inclusive of Minorities, Women, Veterans, and Persons with Disabilities.

Job

Marketing & Advertising

Primary Location

United States-Illinois-Chicago

Organisation

Marketing & Strategy-X000072

Schedule

full-time

Job Posting

01/10/19

Unposting Date

Ongoing