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Latin America Marketing Strategy - Associate At BlackRock

Location: New York, New York

Job Description

About BlackRock

BlackRock helps investors build better financial futures. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of December 31, 2018, the firm managed approximately $5.98 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.

Job Description:

About BlackRock
BlackRock helps investors build better financial futures. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of December 31, 2018, the firm managed approximately $5.98 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.

Job Description:
BlackRock is the world’s largest money manager, a leader in both active management and iShares ETFs. This role sits squarely at the center of our Offshore Wealth distribution strategy, the second largest business in the Latin America Region. This marketing leader will build key integrated marketing strategies and execute campaigns, along with developing marketing collateral, expanding our digital presence, and measuring key business results in order to drive profitable business growth in this market. This position is based in New York City with periodic travel to Miami, Florida.

Primary Responsibilities:
  • Define and lead overall marketing strategy for the Offshore Wealth Market, which encompasses 5000+ financial advisors based predominantly in the U.S. and some in Latin America.
  • Drive profitable growth for the Offshore Wealth business by partnering with the Offshore Wealth Sales Team to identify areas of growth and key initiatives by taking a digital-first approach to reach the mass retail market.
  • Design and implement multi-channel campaigns (featuring web, e-mail, mailings, product literature, and paid media components), manage ongoing communication with clients, and plan and execute client events.
  • Project management and copy writing skills are instrumental, as well as ability to tie fund messaging to marketplace opportunities and changing market cycles.
  • To be successful, employee must develop and maintain relationships with internal partners and stakeholders, including the Global Digital Marketing Team, Corporate Communications, Creative Services, Events Team, Product Strategy Teams, and Compliance.
  • Given the overlap of the offshore business with the U.S. Wealth Advisory business, key to success in this role will be growing the partnership with the U.S. Wealth Advisory team to help tap into business synergies and opportunities across both sales teams.
Desired Qualifications:
  • Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across several stakeholders in a deadline-driven environment
  • Exceptional verbal and written communication skills, demonstrated through excellent interpersonal skills
  • Fluency in English is required. Fluency in Spanish and Portuguese is a plus.
  • Knowledgeable with financial products and industry
  • Previous experience with applications used in digital publishing, such as Eloqua and CVENT, is a plus
  • Demonstrated ability in data analysis to inform marketing strategy
  • Bachelor's degree required
  • 3-5 years’ experience in financial services and/or marketing in B2B industries (e.g., technology, pharma)

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.