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Analyst, Marketing Strategy At BlackRock

Location: San Francisco, California

Job Description

About BlackRock

BlackRock helps investors build better financial futures. As a fiduciary to our clients, we provide the investment and technology solutions they need when planning for their most important goals. As of December 31, 2018, the firm managed approximately $5.98 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.




Job Description:



Business Unit Overview:

BlackRock’s ETFs and Index Investments (EII) team manages more than $3.2 trillion in global index equity assets across Global Developed Markets, Emerging Markets, Commodities and REITs. The group offers index equity investors one of the industry’s broadest arrays of investment choices. Our clients include corporate pension plans, public pension plans, central banks, sovereign wealth funds and other institutional investors.

Position Overview:

Reporting directly to BlackRock’s Global Head of Institutional ETF & Index Investments Marketing, this highly visible position is part of the team responsible for driving profitable growth for iShares through brand efficacy, global institutional and wealth discretionary scale distribution, growth strategies based on client insights and data, and executing high impact commercial campaigns infused with industry leading content and storytelling.

Specifically, this position will focus on mining key marketing data to generate actionable client insights and patterns to formulate strategy to drive new business outcomes.

Key Responsibilities:


  • Provide daily client insights to drive our account based marketing effort
  • Qualify & vet Tier 1 leads to Sales, complete account mapping for the whole relationship (analog and digital), and interrogate annual reports
  • Design and drive a data-driven Tier 2 (mid-market) coverage model for both Sales and Marketing
  • Use client behavioral data to optimize our Tier 3 strategy for efficiency and effectiveness
  • Influence the governance and improvement of the client databases for EII Institutional Marketing (infrastructure, acquisition, hygiene, and profile completion)
  • Align metrics globally, automate real-time dashboards (Tableau) and translate marketing data to business insights & stories.
  • Bi-annually audit marketing programs with 360°engagement of a client with BlackRock based on data and assist local country teams on using data and dashboard to drive decisions
  • Advocate on data integrity to ensure no policy breaches or compliance issues

Skills & Qualifications:


  • Bachelor's Degree in Marketing, Economics, or data science
  • 1-5 years of marketing/strategy/analysis experience
  • Advanced Tableau, PowerPoint and Excel skills
  • Strong attention to detail and accuracy
  • Excellent organizational, analytical and research skills
  • Ability to deliver in a fast paced environment with tight deadlines and multiple demands
  • Ability to work effectively in an environment of rapid and continual change
  • Takes initiative, resourceful, quick learner
  • Team player with a positive and flexible “can do” attitude
  • Excellent written and oral communication skills



BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.




We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.