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Marketing Analytics Coordinator At Blackhawk Network

Location: Toronto, Ontario

Job Description

About Blackhawk Network:
At Achievers, our software delivers a powerful new way for companies to engage, align, and recognize employees enabling remarkable business success. Every day.

We hire ambitious professionals who thrive on their entrepreneurial spirit and want to Change the Way the World Works. As Achievers employees, we are passionate about disruptive technology, welcome constant change, and understand the value of employee success in the workplace. We enjoy coming to work every day because we believe in our product and L.O.V.E. our culture. Achievers is more than just a software company; we are industry leaders in the HR space.
Overview:

Location: Toronto


We’re looking for a Marketing Analytics Coordinator to work with our global marketing team to develop performance metrics and report on integrated campaign results. This role is ideal for an “Excel Guru” - someone who is comfortable consolidating multiple data sources in Excel spreadsheets, analyzing the results, and delivering actionable insights that improve our marketing ROI. This role reports to the Director of Product Marketing and works closely with the Chief Marketing Officer.

Responsibilities:
  • Turn marketing data into insightful findings and business recommendations; then tell a compelling story in business terms that illustrates the “so-what”
  • Work with the global marketing team to design, develop and implement the tracking of key performance indicators within each regional marketing channel (e.g., website, paid ads, display ads, conferences, field events, syndication, webinars, content marketing, PR, etc.)
  • Report on the progress of each channel toward budget and demand generation targets and identify forecasted gaps
  • Identify which content is converting across the funnel at the highest rate and make recommendations regarding future content creation
  • Conduct lead cohort analysis to track average conversion rates and lag times between stages and highlight leaks in the funnel (all the way from lead to win)
  • Drive the creation of customer acquisition cost analysis by source and derive insights that inform future marketing activity
  • Coordinate customer win/loss data analysis to help improve ideal customer profiles and identify competitive differentiators
  • Support total addressable market analysis through consolidation of internal and reports (e.g., analyst reports; market analyses, etc.)
  • Coordinate the creation of the annual marketing plan including forecasted budget and results
  • Support individuals on the marketing team with basic statistical analysis (e.g., statistical significance testing to support A/B testing)
  • Contribute to the design of the infrastructure necessary to automate future reports
  • Help in the creation of monthly operating review updates
  • Consolidate weekly marketing status updates for executive review
  • Other marketing support as required
Qualifications:
  • The ideal candidate will have a passion for data and analytics, be curious and detail-oriented, extremely organized, self-motivated, and a team player.
  • Extensive experience working with Excel (e.g., pivot tables, VLOOKUP, INDEX, MATCH)
  • Comfortable pulling data from multiple marketing technology stack sources including Marketo, Salesforce.com, Google Analytics, etc.
  • Experience using Powerpoint to communicate simply to a non-analytic audience
  • Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights
  • Recent university graduate in business, marketing or statistics
  • Ideally has some experience working in digital marketing processes
  • Knowledge of predictive analytics techniques is ideal but not required
Achievers is committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act.