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Marketing Automation Specialist BurnabyHead Office At Best Buy Canada


Burnaby, Bc

Job Description

Our Marketing teams are home to some of the most creative and strategic thinkers in the company. From graphic designers to writers, media analysts to the managers who bring it all together, Marketing is made up of diverse and talented people all committed to one goal: building lasting relationships with our customers.

The Marketing Automation Specialist will manage the SalesForce Marketing Cloud database hosting our subscribers behavioral and transactional data. This individual will ensure data integrity, create and manage imports and exports and write complex SQL queries to test data feed implementations and troubleshoot any potential issues. The Marketing Automation Specialist will create automations using SQL queries and will produce automated reports and dashboards in SalesForce Marketing Cloud or via other data visualization tools.

As a Marketing Automation Specialist you will…

  • Assist with program set up and ongoing development by working with the Marketing Operations Manager as the technical expert to develop data architecture and implement data integrations, partnering with SalesForce and/or partner services on the development and delivery of solutions and technologies
  • Transform, migrate and load data while building complex email automations setting up journeys or segmentations using SQL
  • Set up new processes and practices for data integration and automations while analyzing internal/external system data structures to develop integrations with SalesForce, Web Services API and third-party integration tools
  • Be responsible for the ongoing maintenance of the Sandbox, production accounts, and deploying changes to production using migration tools
  • Collaborate with Data Analysts and other team members to conduct customer data analysis, data audits, data cleansing and data pulls while ensuring the integrity of data in SalesForce applications

We hope you are passionate about…

  • Analytics – prior database and data analytics skills and experience are invaluable for this role
  • Logic and critical thinking – be comfortable with ambiguity, have strong problem-solving skills with an ability to apply creativity to improve processes, and exercise sound judgment and effective decision making
  • Communication and teamwork – effective oral and written communication with the ability to work independently or in a team environment

The experience we need…

  • 3+ years of experience working with customer data, ideally integrated into a CRM system or Data Warehouse environment
  • 3+ years of experience with SQL, SQL Server and SOQL
  • 2+ years of hands-on admin, development and/or business analysis experience with a major ESP such as SalesForce Marketing Cloud, Oracle Responsys, Silverpop, Pardot, Experian or Marketo
  • 2+ years of proficiency with ESP Administrative tasks (eg. creating profiles, roles, users, page layouts, email services, approvals, workflows, reports, dashboards, tasks and events)
  • Ability to establish and maintain effective working relationships with other employees, agencies and corporate groups
  • Diploma or Bachelor’s Degree in Marketing, Business, Database Administration, Web Development, Computer Science, Software Engineering or equivalent

Bonus points…

  • BI experience is considered an asset
  • Certifications: Certified Administrator, and/or Certified Developer, Certified considered assets

We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology

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