Retail Marketing Intern - Toronto At Barilla G. e R. Fratelli S.p.A.
Location: Toronto, Ontario
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Barilla is one of the leading Italian food groups, a leader in the markets for pasta worldwide, for ready-made sauces in Europe, for bakery products in Italy and for crispbreads in Scandinavia. For almost 140 years the Company has been run by a family that now has reached its fourth generation. Barilla America, Inc., the U.S.-based division of The Barilla Group, Italy's largest food producer, was launched in 1996. Just three years later, Barilla became the No. 1 brand of pasta in the United States. To achieve this milestone in such a short time is a testament to Barilla's history of 140 years of excellence in food production, brand-building, product quality, and global consistency.
At Barilla, food production is guided by three essential principles: product quality, commitment to nutritionally balanced eating, and, of course, flavor, the unmistakable hallmark of the Barilla brand name. To maintain these standards, the Group engages in extensive research and development that helps us produce the best products, while always considering the concerns and needs of our customers. The Group also operates with respect for the environment and consumer health and serves as a helpful, caring partner in the communities in which we operate.
Come learn from some of the best! Work alongside talented professionals to contribute to a challenging, exciting and rewarding projects. Our 2020 Summer Internship Program provides real-world experience and an opportunity to build expertise and problem-solving capabilities
We offer a unique perspective into the world of food manufacturing with a maximum 12-week paid internship in our RETAIL MARKETING DEPARTMENT in MARKHAM,ON. As a key player on the team, the RETAIL MARKETING intern will be exposed to several core competencies within the MARKETINGjob function.
Key responsibilities include:
Conduct in-depth reviews of the Pasta category. Draw insights from Consumer behavior, Brand health and sales performance. Identify areas of opportunity for brand growth addressing portfolio and distribution gaps.
Define key strengths of the brand along the purchase funnel as well as the main bottlenecks that can be addressed to improve performance
Support Agency in the ideation and execution of the local brand building activations. Activities including but not limited to selecting chefs to compete in the Pasta World Championship semi-finals, help evaluating venues for the event, coordinating judges and their participation, coordinating the media and influencers involvement, preparing the event materials (invitations, agenda, gift bags, videos etc.), ensuring the communication with the internal stakeholders is timely and flawless
Coordinate in-store assets with Agencies and Sales and ensure all tools are delivered on time, assuring all and executed correctly. Provide guidance on the brand guidelines (logo, colors, claims, etc.) making sure that every detail is approved internally.
Create presentations recapping the experiential events
Support the team with data for internal presentations
Qualified candidates will possess the following:
Completed 3rd year of University program with a concentration in Marketing. Prior experience with social media, experiential marketing, and data analysis considered an asset.
Want to find out what's it's like to be a Barilla Intern? Check out this awesome video created by our 2019 interns: https://www.facebook.com/BarillaCareers/videos/2114254618700961/
Want more? Check out more amazing videos created by our interns on:
Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Other classifications include, but are not limited to, family status, gender identity, health status, multicultural difference, political ideas, and sexual orientation